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    Executive Director, Originals Marketing - Santa Monica, United States - Lionsgate

    Lionsgate
    Lionsgate Santa Monica, United States

    2 weeks ago

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    Description
    Summary of Position


    The Executive Director of Originals Marketing is the Series Lead across multiple original titles and will drive high-profile 360 campaigns through positioning, strategy and creative development.

    This role is for a dynamic thought-leader energized by crafting consumer-driven marketing strategies and developing ground-breaking creative assets.

    In this role, the Executive Director drives the ideation of high-profile, strategic campaigns with innovative and culturally impactful creative across Print and AV that drive acquisition and cultivate strong fan bases.

    Responsibilities

    Lead 360 launch campaigns crafting marketing strategies, campaign positioning, creative strategy and developing creative assets like key art and trailers to drive acquisition, audience retention and brand awareness
    Oversee originals marketing presentations, decks, and briefs and present marketing plans to both internal and external stakeholders such as Showrunners and Executive Producers
    Drive creative across key campaign elements such as Key Art, Official Trailer, Teases, TV Spots, etc. and communicate all creative feedback with both third-party agencies and internal creative services
    Lead and oversee marketing shoots with producers, photographers, creative director and talent. Work closely with production teams and creative teams to ensure for successful 360 shoots.
    Collaborate and efficiently work cross-functionally with other key teams: Creative Services, Digital, PR, Development and Production, Affiliate Marketing, International, Research, Legal, Programming to ensure cohesive campaign strategies and creative alignment are met for all campaigns
    Ideate and lead buzzworthy consumer activations in collaboration with Brand, PR, Events and Digital teams to generate show and brand awareness and effectively impact business goals
    Proactively manage and track multi-million-dollar marketing budgets to ensure most effective spend of dollars across shows/programs and line items.
    Manage and inspire direct reports to work as a best-in-class team
    Qualifications and Skills

    Bachelor's degree; Minimum 8-10 years of experience in entertainment marketing, ideally a television network with emphasis on premium/streamer environment or a movie studio; with management experience leading teams in developing and executing marketing campaigns
    Specific experience launching television series either from the programmer side or the agency side
    Agency experience preferred but not mandatory- must have working knowledge of media planning, research, and OTT services
    Strong strategic and creative skills, organization and communication skills are crucial
    Must have an ability to multitask and manage multiple priorities
    Must be a team player and leader with a collaborative and generative approach to the business
    About STARZ

    STARZ ), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences.

    STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services.

    STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies.

    In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

    Our Benefits

    Full Coverage - Medical, Vision, and Dental
    Annual discretionary bonus and merit increase
    Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
    401(k) company matching
    Tuition Reimbursement (up to graduate degree)

    Compensation

    $160,000 - $190,000

    EEO Statement

    Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law
    #J-18808-Ljbffr
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