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    Digital Campaign Manager - Minneapolis, United States - StarTribune

    StarTribune
    StarTribune Minneapolis, United States

    4 weeks ago

    Default job background
    Regular, Full time
    Description

    The Star Tribune is the Upper Midwest's largest news organization, with audience numbers consistently in the top five in the country amongst regional and national peers. Building on an extraordinary legacy that includes seven Pulitzer Prizes and hundreds of other awards, the Star Tribune is an unrivaled force for journalistic excellence in Minnesota. It is also a company under transformation - realigning its core purpose for a new age of media consumption through innovative new partnerships, technology strategies, and a refreshed strategic direction. Our company has a new vision to create the leading model for local news in America - driving innovation in media to make every Minnesotan's life better. We're looking for dynamic leaders to help create that model. We're excited to work with people who care about journalism and democracy and are eager to re-invent one of our state's most trusted companies for a completely new era of growth that embraces new technologies and strategies for excellence.

    Job Summary:

    The Star Tribune has a great opportunity for a Digital Campaign Manager. As a member of our Digital Advertising and Marketing Operations team, the Digital Campaign Manager will execute, manage, and optimize campaigns across Star Tribune properties and partnerships. You will also assist with retaining and growing digital account revenue by implementing digital marketing campaign strategies and monitoring the performance against established benchmarks using internal and 3rd party reporting systems.

    The ideal Digital Campaign Manager will have proven agency or client-side experience setting up, managing, and optimizing digital marketing campaigns. The Digital Campaign Manager must be able to prepare, monitor, and evaluate key conversion actions and KPIs while understanding the intricacies of a multi-channel approach. By utilizing dashboards, analyzing patterns, usage and trends, and problem-solving, this person will collaborate with internal stakeholders to provide learnings and make real-time adjustments.

    Key results/responsibilities:

    • Execute set up of digital marketing campaigns.
    • Ensure timely trafficking of all digital advertising campaigns in ad serving platforms.
    • Verify technical requirements on proposals built by account executives and digital strategists.
    • Manage, prioritize, and respond to ad-hoc requests as assigned.
    • Work with internal teams to fulfill demand on O&O platforms using audience strategies and other targeting.
    • Understand and maintain inventory lists.
    • Subject matter expert for Display Media (banner, mobile, video, OTT, CTV).
    • Campaign troubleshooting and optimization for performance.
    • Understand and find synergies across digital channels within the client mix partnership with other team members.
    • Coach sales professionals on our products and their capabilities.
    • Research and stay abreast of current industry best practices and trends, develop, and maintain digital best practices, and promote digital optimization techniques.

    Qualifications:

    • Self-starter and problem solver.
    • Detail-oriented with excellent organizational skills.
    • Prioritization and time management skills to handle multiple competing projects and tight deadlines.
    • Work well in a team.
    • Process-driven.
    • Hands-on digital media planning, execution, and optimization experience.
    • Bachelor's degree or equivalent work experience in marketing, communications, or related field.
    • Experience with Ad Server technology (Google Ad Manager and DCM).
    • Knowledge with Demand Side Platforms (DSPs) such as The Trade Desk or
    • 2+ years relevant experience with a brand, agency, or publisher.
    • Experience with Analytics tools (Google Analytics, Omniture, etc.)
    • Knowledge about our digital suite of products (Display, Email, SEM/SEO).

    Preferred Qualifications:

    • Experience working with ad serving platforms such as Google Ad Manager and DCM.
    • Experience with Tag Management Solutions such as GTM, Tealium, or Adobe Tag Manager
    • MS Excel, Word, and PowerPoint proficiency.
    • General knowledge/experience with HTML and/or Javascript.

    More about the Star Tribune:

    At the Star Tribune, we believe that our employees are our most valuable asset. We go above and beyond to ensure their happiness, growth, and overall well-being. Here is a glimpse into the exceptional benefits we offer:

    Modern downtown office with a free fitness center and rooftop patio. Commuting subsidy, medical, dental, and vision insurance. Wellness program with financial incentives. Paid time off which includes flexible holidays to honor the preferences of employees, plus one volunteer day and 2 wellness days. 401(k) with company match, parental and caregiving leaves, flexible work arrangements, employee assistance program, pet insurance, tuition reimbursement, flexible spending, and health savings accounts.

    Selected in 2023 to Diversity MBA's inaugural list of Top 25 Outstanding Leadership and Diversity Impact Awards.

    Equal Opportunity Employer: If you're interested in this role but don't meet every single requirement, we still encourage you to apply. The Star Tribune is dedicated to fostering a more diverse and inclusive workplace, and we welcome applicants from all backgrounds.


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