Virology Customer Representative - North Wales, United States - Merck Sharp & Dohme

Mark Lane

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Mark Lane

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Description

The Virology Customer Representative is a key member of the Customer Team and plays a critical role in supporting our Company's customer centric business model.

He/she is responsible for working with the Customer Team to understand and identify customer needs, supporting pull-through activities relative to the customer strategy, keeping with our Company's values and standards as governed by our policies and ensuring that our Company is viewed as demonstrating better health outcomes to healthcare professionals and their patients.


The Virology Customer Representative demonstrates professionalism and leadership by modeling the required knowledge for successful execution of all Field Sales competencies.


Territory Information:


  • This territory covers the northern half of CT as well as a portion of western MA. Workload centers include Hartford, CT and Springfield, MA and surrounding areas.
  • The ideal location to reside is within this territory or within a reasonable commuting distance to workload center
  • This position reports to a Virology Customer Team Leader.

Primary Responsibilities:


  • Communicates product information in a way that's meaningful and relevant to each individual customer; customizes discussions and client interactions based on understanding of customer's needs.
  • Engages in informed discussions about products with HCP customers knowing when/how to seek and provide additional information.
  • Within select customer accounts, acts as primary point of contact for customer, meets with key customers/personnel to understand practice structure, business model, key influencers (IDS, ADAP, DOC, VAs, DOH)/network structure, customer needs and identifies business opportunities.
  • For select customer accounts/HCPs, coordinates with customer team to develop customer strategy outlining strategy for interactions/ relationship, solutions and potential offerings for customer.
  • Shares learnings and bestpractices from one customer to help other customers meet their needs.
  • Demonstrates a focus on better health outcomes (considers the HCP & patient experience).
  • Provides input into resource allocation decisions across customers.
  • Identifies and selects programs/services available in the library of our "resources" to address customer needs.
  • Maintains current understanding of practice structure, business model, key influencers/ network structure and makes information available to relevant stakeholders.
  • Influences beyond their specific geography or product area.
  • Embraces and maximizes new technological capabilities and channels to engage customers.
  • Engages in all job responsibilities and activities with the highest standards of ethics and integrity, with particular emphasis on compliance with all relevant laws, policies and regulation.

Virology Specific:

The Virology Customer Representative demonstrates the ability to execute at each stage of the sales process.

He/she creates a compelling and logical rationale in positioning our Company's Virology products versus the competition by focusing on appropriate patient types and use of supportive approved resources.


  • Demonstrates the ability to stay ahead of market trends, assesses impact of dynamics on current business state and makes proactive recommendations to meet the future needs of the business. Demonstrates innovation, resilience and is able to adapt to ambiguous/evolving business environments.
  • Demonstrates advanced ability to ask strategic, insightful questions to obtain information on customer healthcare needs. Uses the insights to position Virology products and collaborates with customers on focused and customized business strategy.
  • Demonstrates the ability to identify customer/market segments and industry conditions in local market. Special emphasis on Specialty Pharmacy to leverage business opportunities and understanding of Virology products distribution channels/challenges.
  • Demonstrates the ability to drive results by appropriately managing the total Virology product portfolio by prioritizing individual opportunities and plan execution through customer segmentation, targeting and business analysis.
  • Articulates the complexities of the HIV payer environment, recognizing the role each stakeholder plays in the ability to access our company's Virology product portfolio.
  • Demonstrates the ability to embrace and maximize current and future technological capabilities and multichannel opportunities to engage customers.
  • Demonstrates highlevel collaboration skills to optimally maximize customer interactions and territory management with crossfunctional Virology and nonVirology stakeholders such as Community Liaisons, IDS executives, fellow District members etc.
  • Demonstrates the ability to forge and manage business relationships with difficult to access customers in a "no sample" environment.
  • Demonstrates ability to function effectively and employ a "business owner mindset" during business cycles undergoing a

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