- Develop and execute product marketing strategies to drive awareness, adoption, and revenue growth for Dr. Squatch's product portfolio.
- Lead a team of 2 marketing professionals, providing guidance, mentorship, and support to achieve departmental goals and objectives.
- Collaborate closely with cross-functional teams, including product development, web, brand, and growth, to ensure alignment and integration of marketing efforts, and to define product positioning, messaging, and go-to-market plans.
- Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product innovation and differentiation.
- Track and measure the performance of product marketing initiatives, and use data-driven insights to optimize strategies and tactics.
- Manage a comprehensive marketing calendar, ensuring effective collaboration with all cross-functional teams
- Develop the framework for omnichannel go-to-market campaigns aimed at expanding the reach of our products and categories across DTC, Amazon, and retail channels.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
- 7+ years of experience in marketing roles, with a focus on integrated marketing strategy and execution.
- Strong leadership skills with the ability to inspire and motivate teams to achieve results in a fast-paced environment.
- Proven ability to collaborate effectively with cross-functional teams and drive alignment around product marketing strategy and execution.
- Excellent communication skills, with the ability to articulate complex ideas and strategies to diverse audiences.
- Exceptional organizational skills: Demonstrates a strong ability to prioritize tasks, manage time effectively, and maintain structured workflows in a fast-paced environment.
- Analytical mindset with experience using data and metrics to inform decision-making and optimize marketing performance.
- Experience in the consumer goods industry, particularly within personal care, is a plus.
- Interest in health and wellness, personal care, and/or eCommerce industries
- Someone who gets things done without perfect resources is innovative and works with a sense of urgency
- Someone who has high standards takes ownership and is invested in the outcome
- Someone who proactively helps others stays positive and has a good sense of humor
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Head of Integrated Marketing - Marina del Rey, United States - Dr. Squatch
Description
Why We Exist and What We Do:At Dr. Squatch ), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier
About the Role:
Dr. Squatch, a disruptive leader in the personal care industry, continues to grow. We're looking for a visionary Head of Integrated Marketing to join our passionate team.
As the Head of Integrated Marketing, you'll lead the strategy in crafting a seamless omnichannel experience that captivates our fans and future customers. This is more than just a marketing role; it's an opportunity to be a strategic partner at the heart of a fast-paced, dynamic organization.
This role will report to the GM of DTC/Ecommerce.
This is a full-time, hybrid role with company benefits based in Marina del Rey, CA.
The anticipated base compensation range for this role will be $130,000 to $180,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do:
Who We Are:
Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products
Diversity, Equity & Inclusion @ Squatch:
We firmly believe that Team Squatch is a place for everyone and we're proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.
For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
For Information regarding Data Privacy, please review
Unsolicited Resume Policy. Dr. Squatch ("DRSQ") employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ's Talent Acquisition team is responsible for all candidate presentations to our hiring managers.
To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ's resume database will be considered property of Dr. Squatch.
DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resumeThis also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
DRSQ's Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.
