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Manager, Digital Marketing - St Petersburg, United States - Rays Baseball Club LLC
Description
The Digital Marketing Manager will be responsible for communication to Rays fans and ticket buyers done through email and website communications from concept to execution and analysis.
Role and Responsibilities
Assist Marketing Director with digital marketing annual strategic planning, developing objectives across multiple business functions including marketing, ticket operations and community relationsManage Digital Marketing Coordinator, growing their skillsets and helping prioritize tasks and responsibilitiesOversee and execute email marketing strategy including but not limited to segmenting, copywriting, building, proofing, deploying and reporting on team email contentServe as main Rays point of contact with MLB Digital producer on all web and email needsCreate and maintain landing pages, website ads, and forms for and , in collaboration with MLB Digital ProducerWork closely with the business analytics team and within the organization's Customer Data Platform (CDP) to manage multiple subscriber databases and segment audiences for targeted email campaignsImplement A/B testing in an effort to optimize open, click & conversion ratesAssist with performance marketing omnichannel campaignsSet up automated and segmented email customer journeysIn partnership with the analytics team, analyze email metrics to suggest best practices to optimize goals, including fan engagement, personalization, driving revenue, subscriber growth, and overall ROIResponsible for researching and developing new content for emails and keeping up with the latest trends, tools and tacticsCollaborate with all internal departments to ensure website updates and email communication needs are met in a timely mannerServe as a member of the internal Ballpark App development team contributing ideas of app layout, fan experience amplifications and ease of app useQualifications and Educational Requirements
Bachelor's degree from an accredited college/university4+ years in digital marketing with an emphasis on web/email marketing and analyticsStrong analytical skills and experience with data-driven decision making are requiredStrong writing and editing experienceStrong organizational and communication skillsAbility to evaluate data, determine trends, find opportunities and make recommendationsKnowledge of Adobe AnalyticsBasic Photoshop skillsStrong attention to detail requiredIterable or Zeta (email platforms) knowledge is a plusAbility to read and write in Spanish is a plusHTML coding skills are a plusWorking understanding of baseball
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