Programmatic Account Manager - Draper, United States - Get Above The Fold | Programmatic Media Experts

Description

Account Manager

Above The Fold

"The fold" was a term used in newspapers to refer to the crease of the newspaper. "Above the Fold" was the part of the newspaper that you could see when you were walking by a newspaper stand. Fast forward to today -

In today's digital marketing landscape people are seeing up to 10,000 advertisements on any given day. Standing out has never been more important. Above The Fold uses cutting edge technology and hyper-targeting (think very targeted and then go 10 steps beyond that) to ensure our clients get noticed. Once we've identified the right customer, we then ensure our clients get noticed with video, CTV, audio, podcast, native ads, and display ad formats. In marketing, this is the dream We like making dreams a reality.

Programmatic Advertising in the Digital Marketing Landscape

is a trusted programmatic partner that solves problems and accelerates growth.Programmatic advertising is a large piece of overall spend for brand advertising. It is an important component for brands to utilize and not focus all spend with Google, Meta, and walled garden ads. Programmatic will be more important with the changing landscape of data privacy and cookieless environments.

ATF Values

• Positivity - We see opportunities in every challenge. We transparently help others. We celebrate wins. We learn from failures. We are trusted in our community and give back to our community.
• Stay Uncomfortable - We are always learning. We take risks. We are not afraid to fail. We are always challenging the status quo.
• Quality - We do what we say we will do. We dot every "i" and cross every "t".
• Problem Solvers - We love solving problems through connecting data, ideas, and people.
• Entrepreneurial Spirit - We go above and beyond and never say "that's not my job." We are committed. We work a full and fair day. We are the last one to leave when working on a strategic or client project. We make good daily decisions. We build loyalty and trust.

We Will Judge Performance By These Three Bullets

• Retention Rate
• Upsell Ability
• Relationship Building & Analytical Ability To Provide Strategic Recommendations For Client

General Job Requirements and Goals

We seek an ambitious account manager with a proven track record in managing programmatic clients and upselling client revenue. The ideal candidate will have extensive frontline experience in programmatic trading, client relationship building, sales and solid analytical skills.

Programmatic Media Knowledge

• Articulate the interplay between Programmatic Media, DSP, DMP, and SSP clearly to generalist marketing audiences.
• Effectively discuss full-funnel attribution and strategize using full-funnel attribution with prospects and clientele.
• Continue to build out GA4 for clients and show them the value of full-funnel attribution.
• Have an excellent working knowledge of 3rd party ad measurement software, especially in viewability and audience verification.
• Understand why a programmatic buyer would want to use one platform versus another and sell in our value proposition in that context.
• Understand the restrictions that come with today's different ad-serving software and formats and be able to work collaboratively with key internal and external stakeholders to solve them.
• Linear television media buying experience is a plus.

Upsell + Account Management

• Create compelling programmatic deal structures and packages for media buyers that includes packaging the best-in-class publisher websites and audiences and our data and optimization capabilities into long-term open, private, and preferred deal types.
• Assist in creating media plans each quarter for clients and prospects.
• Help with the strategy of reactivating old clients and retaining current clients.
• Spot upsell opportunities, meet with and present to key personnel and clients.
• Present performance insights to clients as needed.
• Correspond with clients via email weekly or as often as needed with response times within service level agreements.
• Create strategic client account presentations on a quarterly basis.
• Create new process documents with videos to go into our training repository.
• Train new team members on proactive processes that are effective and easy to understand.
• Set expectations for others by leading by example and leaving no stone unturned.
• Producing 100% error-free materials to ensure media, creative, reports, and emails are correct before sending them to anyone.
• Create proactive processes for QA procedures across all platforms and procedures. Make sure everyone on the team is aware of QA procedures and are regularly (monthly updated on the processes).
• Respond to emails, IM's and voicemails promptly and professionally. Follow-up with sales initiatives on LinkedIN.
• Manage relationships with creative teams and working teams.
• Understanding the media buying and optimization portions of marketing campaigns and assisting in making sure campaigns are pacing the way they should be. Proactively ask detailed questions to understand how to buy media strategically. Proactively suggest campaign + creativechanges based on performance. Assist in campaign setup where needed.
• Be strategic in the reports you are pulling. Proactively identify problems that we can fix for clients through reporting. Relate and compare data from different sources (Google Analytics vs programmatic DSPs for example). Determine root causes and subtle relationships among data from various sources to put together insights for clients that solve their problem. What can we do better from a dayparting perspective? From a frequency/recency perspective? Proactively innovate analytically and come up with ideas for better strategic reporting. Find unique reports that we haven't used yet and present to the team on benefits of using various reports for clients.
• Understand the Meta, Google, Amazon landscape in relation to programmatic open internet advertising.

Marketing + Sales Enablement and Process

• Provide feedback on and help with sales collateral and materials that can be developed by marketing to support sales team.
• Work closely with management teams, account management and sales team to build strategic processes and workflows to continue to improve and innovate.
• Help write blog content when inspired by news happening in the everchanging programmatic environment.
• Help write case studies associated with client wins.

Internal Collaboration

• Communicate clearly and precisely both internally and externally.
• Keep calm under pressure, our business requires a lot of collaboration.
• Prioritize and deliver above and beyond your day-to-day role.

What Will I Bring

• 2+ years of digital media experience in Google, Meta, Amazon
• 2+ years of programmatic, TV, or radio sales experience
• Ability to work quickly and efficiently in a fast-paced environment with tight deadlines
• Experience achieving goals and not fazed by targets or metrics
• An alignment with the ATF values listed above
• Excellent written, communication, presentation and follow-up skills
• College degree preferred, but not required

We'd Love It If You

• Have experience in a start-up environment
• Have overseen significant programmatic trading with hybrid trading desks or worked in the television media buying environment
• Are regarded as something of an industry guru and regularly sit on panels to discuss the rise of programmatic advertising

This is a base + commission opportunity. This is a remote opportunity as well.