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    Director, Global Brand Marketing - Chicago, United States - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Chicago, United States

    1 week ago

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    Description
    Company Description

    Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.

    Job Description

    Are you a strategic thinker with a passion for driving brand excellence in the B2B space? Publicis Sapient is seeking a visionary Global Brand Marketing Director to join our dynamic team. As part of our journey to establish a best-in-class Global Brand Marketing Practice, you will play a pivotal role in shaping our brand strategy and driving awareness of the Publicis Sapient brand worldwide.

    Your Impact:

    • Brand Strategy Development: Lead the development and implementation of a comprehensive brand framework aligned with business objectives, positioning Publicis Sapient as the digital business transformation partner of choice.

    • Marketing Strategy Execution: Develop and execute a robust marketing strategy for both brand and recruitment that aligns with company goals, leveraging your expertise to drive impactful campaigns.

    • Brand Evangelism: Educate internal stakeholders on the importance of brand, fostering a brand-centric culture across the organization.

    • Cross-Functional Collaboration: Collaborate with diverse teams to ensure alignment and integration of marketing initiatives across all platforms.

    • Team Leadership: Mentor and guide a team of digital marketers, fostering a culture of creativity, collaboration, and continuous improvement.

    • Data-Driven Decision Making: Utilize data and analytics to measure campaign success and optimize performance, staying abreast of industry trends to drive innovation.

    • Creative Inspiration: Deliver insightful briefs to inspire creative teams, driving the development of impactful brand assets.

    • Brand Performance Evaluation: Establish a vision and measurement strategy to evaluate brand performance and demonstrate the efficacy of brand initiatives.

    • Continuous Learning: Stay updated on industry trends and best practices, sharing insights to drive brand innovation and excellence.

    Qualifications

    • years of experience in brand and employer brand strategy, preferably in the B2B technology sector.

    • Proven track record of designing and executing successful marketing strategies in a global environment.

    • Demonstrated ability to simplify - boiling vast amounts of information down to simple, insightful nuggets that teams can action and build great creative and communications around.

    • Firm believer in the power of brand to attract and activate audiences, to drive awareness and consideration, and positively impact the business.

    • Experience working with creative groups (either in-house or at agencies) and an ability to craft insight-rich strategies and briefs that will inform great creative work.

    • Exceptional communication and collaboration skills, with the ability to inspire diverse teams.

    • Demonstrated leadership and people management skills, fostering a culture of innovation and collaboration.

    • Strategic thinker with a customer-centric mindset and a passion for driving brand excellence.

    • Ability to navigate constant change in a fast-moving and fast-growing organization.

    • Results-oriented mindset with a focus on measurable business impact, and the ability to make the business case for brand.

    • Bachelor's degree in marketing, communications, business or a related field is preferred.

    Additional Information

    Pay Range: $130,000 - $195,000

    The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

    Benefits of Working Here:
    • Flexible vacation policy; time is not limited, allocated, or accrued
    • 16 paid holidays throughout the year
    • Generous parental leave and new parent transition program
    • Tuition reimbursement
    • Corporate gift matching program
    As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [redacted] or you may call us at +[redacted].
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