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Coppell

    Product Marketing Manager - Coppell, United States - Jupiter Power

    Jupiter Power
    Jupiter Power Coppell, United States

    3 weeks ago

    Default job background
    Description
    We are seeking a Product Marketing Manager to lead product marketing and digital marketing strategy for our Nursing vertical. This individual will focus on B2C strategic digital marketing efforts that promotes awareness and the benefits of our suite of nursing educational tools, as well as converting site visitors into paying customers

    Requirements


    QUALIFICATIONS
    Minimum Education Required

    Bachelor's degree in marketing, business, communications, or a related field required; master's degree preferred
    7 years of experience in a similar role leading digital, marketing strategy
    Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
    Deep experience of SEO and SEM practices; strong experience with social media marketing and content creation preferred
    Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

    Minimum Required Experience

    JOB DUTIES (including but not limited to)

    Campaign Prep & Misc. (70%)

    Produce compelling and effective email and digital marketing campaigns
    Oversee SEO and SEM strategy for assigned verticals
    Manage the strategy of social media content creation
    Manage the forum marketing strategy
    Create and regularly measure and report on marketing metrics
    Own assigned pieces of the UWorld marketing plan
    Recommend and edit necessary collateral to support product offerings
    Enforce UWorld brand standards
    Perform comprehensive, detailed market research on target market(s) including competitive analyses
    Define buyer personas, target markets, and how buyers consume their media and make decisions
    Outline buy cycles
    Recommend product pricing
    Report on industry trends and recommend actions to position UWorld ahead of competition

    Marketing Strategy (20%)

    Define an annual B2C product marketing strategy
    Serve as the embedded product marketing specialist for assigned the Nursing vertical
    Define and refine product differentiators and market positioning

    Market Research (10%)

    Required Knowledge, Skills, And Abilities

    Demonstrable digital marketing experience, especially email, SEO, and SEM
    Exceptional market research and reporting skills
    Ability to define and report metrics of success
    Superior organizational and self-motivation skills
    Familiarity with marketing automation tools and platforms
    Excellent written, verbal, and interpersonal skills
    Ability to work well within a team environment with competing priorities
    Ability to react in a constructive manner to direct feedback and constructive criticism

    Benefits

    Compensation And Benefits

    Competitive compensation (contingent on experience)
    Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
    A generous paid holiday schedule that includes the entire week of Christmas
    Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
    401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
    Annual professional and career development opportunities available
    Relaxed work environment that offers flexibility to work remotely 1 day per week
    Social Committee that offers an inclusive environment to get to know coworkers in a fun way
    Daily on-site group fitness classes

    "At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."
    #J-18808-Ljbffr
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