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Enrollment Marketing Specialist - Springfield, United States - Drury University
Description
Job DescriptionJob Description
Job Title :
Enrollment Marketing Specialist
Division:
Marketing and Communications
Department:
Marketing and Communications
Schedule:
Regular, FT, 12m, hours may vary
Supervisor:
Exec. Dir. of Marketing /Dir. of Admission
IPEDS Classification:
43
FLSA Classification :
Exempt
Job Summary:
Reporting to the Executive Director of Marketing & Communications and closely aligned with the Director of Admission, the Enrollment Marketing Specialist supports the development, planning, and execution of email, direct, and digital marketing strategies to support Drury University's enrollment goals for full-time, part-time, and graduate degree programs.
The Enrollment Marketing Specialist works in an environment with tight deadlines.
This person needs to excel at project management (balancing multiple projects at once and managing detailed timelines), understand and align marketing messaging with the student mindset and must be able to work as an integral cross-functional team member.
Successful candidates will have hands-on experience with marketing automation tools such as Pardot, Marketo, etc. College marketing or admissions experience is a plus.Duties/Responsibilities:
This job description is not to be construed as an exhaustive statement of duties or responsibility requirements. Employees may be required to perform other job-related instructions as requested by the supervisor, subject to reasonable accommodation .
Project manager and oversee the communication flow between Marketing and Communications and Drury's Day School, graduate, evening, and online programs.
Maintain the communications calendar, articulate, and manage deadlines.Schedule and facilitate meetings to look over proofs, brainstorm, and ensure efforts are coordinated, ensuring "one voice" across all programs.
Work with strategic partners on the coordination of messaging, branding, and ads across all media platforms.Collaboration with outside vendors on print pieces, under the leadership of the Director of Publications & Creative Services, to ensure materials are available and ordered for mailed items.
Creating (writing) and sending of emails (with collaboration from Associate Director of Campus Visits and Events and Slate CRM Administrator, text messaging, direct mail (including postcard projects), and print.
This includes the overall timeline plan in coordination with what is important for eachdepartment/program.
Collaborating with CRM managers (Day, Grad, and Drury GO) to make sure all communication is logged.
Work with Slate CRM Administrator to ensure proper data is utilized, including accurate counts, addresses, text, and deliverability.
Work with academic departments to have the most up-to-date knowledge of ongoing and future projects.
Keep a running list of student profiles available.
Be familiar with what campus photos would be a good match for projects.
Required Skills/Abilities:
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. All job requirements listed indicate the minimum knowledge, skills, and/or ability deemed necessary to perform the job proficiently. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requires a minimum of a Bachelor's degree in Communication, Writing, Marketing or related field, together with a minimum of three years' experience in those areas or college admission, or an equivalent combination of education and experience.
Strong persuasive writing skillsExpertise in all forms of traditional and non-traditional media, including but not limited to Facebook, Twitter/X, Instagram, etc.
Excellent market research, planning, and presentation skills.
Ability to evaluate, select, and manage outsourced vendors.
Ability to multi-task, set goals, prioritize, and organize tasks and workload in order to complete projects in a timely manner.
Ability to communicate effectively with a diverse constituency.Highly motivated by results and student concerns.
Knowledge of Microsoft Word, Outlook, Excel, and programs associated with website design and maintenance.
Ability to think critically and creatively while developing and executing effective marketing and outreach plans.
Collaborative, collegial attitude with a "can do" mentality.
Ability to prepare presentations and speak publicly to internal and external groups.
Education and Experience:
Bachelor's degree in Communication, Writing, Marketing or related field, together with a minimum of three years' experience in those areas or college admission, or an equivalent combination of education and experience.
Supervisory Responsibilities:
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Supervises applicable personnel.
Responsibilities include training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear.
The employee is occasionally required to stand; walk; climb or balance; and stoop or kneel. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus. The noise level in the work environment is usually quiet.WORKING AT DU HAS ITS BENEFITS:
Generous time off including 4+ weeks of paid time off starting your first year
Free tuition for your whole family
Free tickets to Drury home sporting events
Health and wellness benefits at extremely competitive rates
Free use of onsite fitness center on Springfield campus
Discounted meals and Drury merchandise on campus
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