Marketing Internship - West Fargo, United States - Doosan Bobcat North America, Inc

Doosan Bobcat North America, Inc West Fargo, United States

2 weeks ago

InternshipSHIP

Description

*Job Information*

You have the knowledge, now gain the experience

Bobcat's student program is an opportunity created to empower young professionals, like you. Whether you're looking for on the job experience, testing the waters in a desired career path, or hoping for a foot in the door with us, we have an experience designed specifically for you and your aspirations. As a Co-op or Intern you will be presented the tools to further your professional development, apply your schooling to real-world projects, and gain hands-on experience while completing your undergrad degree.

Co-op: An 8-month long opportunity, Co-op positions are a full-time employment experience. Co-ops are fully immersed into the worlds of corporate and production industry as a full-time team member.

Internship: A semester long opportunity, Internships positions are a part-time employment experience. With the opportunity to extend multiple semesters, Interns tap into the foundations of our corporate and production industries.

Co-op and Intern opportunities span across 18 of Bobcat's different functions.

*Role & Responsibility*

Operations:

Partake in process improvement discussions
Assist with marketing task management system,
Collaborate on photo shoot scheduling preparation
Support lead and opportunity management within platform
Manage, edit and maintain website content
Execute corporate email marketing campaigns using Salesforce Marketing Cloud
Facilitate surveys within Alchemer
Day-to-day operational tasks including email inbox monitoring, invoice support, agency and vendor management, photo asset requests, and metrics gathering

Activation:

Develop and execute digital media strategies and campaigns for paid media
Create custom reporting and analyze performance data.
Communicate internally on all elements of media performance and initiatives
Monitor and optimize campaigns to improve performance
Actively identify new "test and learn" opportunities to build on expertise
Become trained and certified in digital media tools and channels
Assist in the media budget reconciliation process & vendor relationship management

Intelligence:

Update, analyze, and improve Power Bi dashboards and reports
Develop and implement data analyses by leveraging data collection systems
Prepare, analyze, and summarize marketing reports for use by various key stakeholders, creating reports, specifications, instructions
Support marketing by analyzing and cleansing Account & Contact data within our CRM systems
Update and maintain performance tracking metrics to gauge performance through our strategy scorecard

Planning:

Review creative content to ensure imagery, messaging and branding are accurate
Assist with marketing communications for external and internal audiences
Analyze budget spend and allocation to keep marketing efforts running consistently while not overspending
Partake in trade show planning and assist with execution of deliverables
Provide marketing support to dealers as needed
Provide assistance with lead generation and lead routing

*Job Requirement*

Freshman, Sophomore, Junior, or Senior standing seeking a degree in Marketing, Communications or a Business-related field
Be proficient in Microsoft Office products (Excel, Word, PowerPoint)
Be able to independently work through a project from start to finish with limited supervision, as well as have the skills to work collaboratively on a team
Have the vision to identify problems, make recommendations and provide creative and realistic solutions
Be able to self-manage time and set priorities amidst multiple project requests and deadlines; be organized in order to complete projects in line with expectations and deadlines
Possess strong communication skills, including the ability to listen and quickly understand new projects, proactively communicate concerns and effectively present to a group
Possess a can-do attitude in order to enthusiastically deliver results to a department that depends on you

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