- Use Power BI or another professional statistics toolset to aggregate relevant marketing and sales performance data and compile statistical analyses of business performance.
- Use data visualization and presentation tools to prepare executive summaries, dashboards, and infographics to help sales and marketing leaders understand current state of sales and marketing efforts
- Use statistical data to identify relevant insights related to improving the performance of marketing caigns and/or marketing ROI.
- Maintain departmental access to third party data sources including NIC, Senior Housing News, SeniorROI, etc.
- Manage day-to-day vendor relationships.
- Possess a deep understanding of the communities' key business metrics and market conditions inclusive of vacancy rates by residence, CRM data, pricing opportunities and challenges, competitive threats, and the unique business challenges of each community.
- Partner with Regional Marketing Directors and the Director of Digital Marketing to develop strategic marketing plans for assigned communities.
- Bachelor's degree in marketing, business analytics, or a related field. MBA or related graduate degree preferred.
- Eight to ten years of progressive marketing analytics experience.
- Experience in measuring the effectiveness of caigns in driving traffic into the sales funnel using both traditional and digital initiatives.
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Manager Marketing Analytics - Pantego, United States - Life Space Communities
Description
Community:
Texas Home OfficeAddress:
3501 Olympus Boulevard Dallas, Texas 75019Pay Range
$91, $125, AnnualLive your purpose. Grow your career. Thrive through teamwork. Create meaningful, personalized experiences.
At Lifespace, team members are at the center of delivering a purpose driven experience for our residents We provide an environment where each team member can live their aspirations, developing in their career, making a difference, and being a part of a meaningful mission. Join our highly talented and dynamic Marketing team as our new Manager of Marketing Analytics today
Remote Opportunity
A few details about the role:
And here's what you need to apply:
Lifespace has enjoyed over 40 years of success, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace family get ready to ignite your life and experience Living Lifespace.
COMPANY OVERVIEW:
Lifespace Communities headquartered in West Des Moines, Iowa and Dallas, Texas, is one of the nation's largest Senior Living providers of non-profit retirement communities. Lifespace employs over 4,500 team members and servers over 5,100 residents. The organization is committed to creating communities where people are empowered to live their aspirations.
Equal Opportunity Employer
If you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us
