- Collaborate with leadership in the development of marketing materials for the Health and Wellbeing portfolio by identifying health communication needs based on relevant and thorough research.
- Lead the production of health communication in alignment with the overall divisional, portfolio, and departmental strategic plans, ensuring consistency and effectiveness.
- Observe social, economic, and political trends that may impact the portfolio, providing recommendations to enhance our image based on these trends.
- Work collaboratively with various sources to create a variety of impactful marketing methods, ensuring a comprehensive approach to reaching the target audience.
- Obtain relevant information from the Health and Wellbeing portfolio, including product and organizational details, budget constraints, and marketing goals to tailor communication and marketing strategies effectively.
- Determine workflow for project requests, set appropriate timelines, ensure communication about project progress; follow-up/follow-through on completion of projects
- Confer with Health and Wellbeing portfolio to discuss and determine layout design and goals for communication and marketing pieces; identify and communicate complex project issues.
- Oversee recruitment, hiring, training, managing, supervision, and evaluation of student staff and interns.
- Manage creative services requests for information, materials, and promotional items managed by marketing areas and complete as required.
- Coordinate with Student Life Marketing & Communication central services to assist with strategy related to graphic design, web development, videography, photography, social media, public relations, etc.
- Manage marketing-related archive files for the department including but not limited to media clippings, image files, design files, and backup of all digital files.
- Evaluate communication and marketing efforts, ensuring they align with public relations efforts and contribute to portfolio objectives.
- Devise and evaluate methods and procedures for collecting data, such as surveys, polls, or message testing, or arrange to obtain existing data.
- Analyze data to inform and contribute to the optimization of communication strategies across multiple platforms and audiences.
- Regularly plan and assist with health communication to students, staff, alumni and community stakeholders through electronic and print media including websites, publications, social media.
- Build and maintain an understanding of the department's events, programs, services, and target markets to assist in implementing effective marketing campaigns.
- Create, proof, and work with Student Life Marketing & Strategic Communications for written materials, including marketing campaigns, press releases, and content for general design projects.
- Create and manage content calendar for digital marketing and work in collaboration with Student Life Marketing & Strategic Communications to align calendar to department, division, and university goals and priorities.
- Develop and maintain vendor relations to assist with building and protecting the UF, Division of Student Life, and Health and Wellbeing portfolio brand standards.
- Prepare artwork files for print and meet vendor specifications
- Responsible for purchasing various marketing materials (e.g., print materials, signage, environmental design materials) with third-party vendors
- Serve on Division of Student Life or University of Florida committees as needed
- Serve as a member of the Student Life Marketing Event Coverage Team as needed
- Bachelor's degree in marketing, public relations/communications, graphic design, or advertising
- Demonstrated experience in creating and managing health communication campaigns, social marketing strategies, content creation, and digital engagement.
- Project management experience; ability to manage multiple projects and perform efficiently in a fast-paced environment with fluctuating and competing priorities
- Demonstrated knowledge of and experience in managing printing processes and pre-press production requirements
- Demonstrated experience in brand management
- Demonstrated proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Canvas
- Demonstrated proficiency in social media platforms
- Demonstrated experience in website design
- Communication skills (verbal and written); demonstrated proficiency and excellence in writing and editing
- Highly proficient in print-related applications and techniques
- Proficiency in data collection and assessment tools such as Qualtrics
- Demonstrated planning and organization skills
- Demonstrated interpersonal skills
- Ability to analyze problems, conduct research, and implement solutions.
- Supervisory and organizational skills to collaborate effectively with stakeholders, on campus and in the community.
- Accuracy, attention to detail, and a customer service-oriented attitude
- Demonstrated ability to function effectively in a fast-paced environment with frequent interruptions
- Demonstrated ability to handle multiple projects or tasks simultaneously
- Ability to work as part of a team in a multi-faceted environment
- Physical ability to perform required tasks, ability to lift and/or move objects weighing 10 pounds or more, ability to carry boxes and materials weighing up to 30 pounds.
- Maturity to satisfactorily discharge assigned responsibilities.
- May provide direct and indirect supervision of part-time, and student staff within the area of responsibility.
- Flexibility to adjust schedule may be required (including occasional evenings and weekends) depending on the demands of the position and/or department needs.
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Marketing and Communication Specialist II - Gainesville, United States - University of Florida
Description
Marketing and Communication Specialist II - Division of Student LifeJob no: 531207
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing
Department: SL - HEALTH AND WELLBEING
Classification Title:
Marketing and Comunications Spec II
Job Description:
This role serves as project manager, department relations coordinator, and a point of contact between the Health and Wellbeing portfolio and Student Life Marketing & Strategic Communications' central services to assist in ensuring consistency in requests, timelines, and deliverables focused on achieving both short and long-term organizational goals.
Strategic coordination of health communication and marketing collateral used to educate, and influence health behaviors, participation, and the utilization of the programs, services
$60,000
Minimum Requirements:
A Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.
Preferred Qualifications:
EDUCATION & EXPERIENCE
SUPERVISION
In order to be considered, you must upload a cover letter, resume, and a minimum of three references.
The application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required:No
Advertised: 18 Apr 2024 Eastern Daylight Time
Applications close: 02 May 2024 Eastern Daylight Time
Marketing and Communication Specialist II professionals in Gainesville
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Logan Langerude
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Monica Dabos
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Yaxel Valladares
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Muralidhar Reddivari
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