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    SEO & SEM Specialist - Baltimore, United States - Digi Solutions

    Digi Solutions
    Digi Solutions Baltimore, United States

    3 weeks ago

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    Description

    Job Description

    Job Description

    Digi Solutions is seeking a talented and motivated SEO & SEM Specialist to join our team in Baltimore, Maryland. As an SEO & SEM Specialist, you will play a pivotal role in optimizing our clients' websites for search engines, managing pay-per-click (PPC) advertising campaigns, and driving organic and paid traffic to achieve their online marketing goals.

    Key Responsibilities:

    1. SEO Strategy:
      • Conduct keyword research to identify opportunities for website optimization.
      • Perform on-page and off-page SEO activities to improve website rankings.
      • Create and implement SEO strategies tailored to individual client needs.
      • Monitor and analyze website performance using SEO tools and analytics.
    2. SEM Management:
      • Develop and manage PPC advertising campaigns on platforms like Google Ads and Bing Ads.
      • Have the ability to run ads on social media platforms including, but not limited to, Meta, LinkedIn, TikTok, and X
      • Optimize ad copy, keywords, and landing pages to improve campaign performance.
      • Monitor ad budgets, bids, and ROI to ensure cost-effectiveness.
      • Stay up-to-date with industry trends and best practices in SEM.
    3. Content Optimization:
      • Collaborate with content creators to optimize website content for SEO.
      • Ensure that content is keyword-rich, relevant, and engaging.
      • Conduct content audits and make recommendations for improvements.
    4. Reporting and Analysis:
      • Generate regular reports on SEO and SEM performance using data and analytics.
      • Provide insights and recommendations for continuous improvement.
      • Monitor and track key performance indicators (KPIs) to measure success.
    5. Client Communication:
      • Communicate SEO and SEM strategies and results to clients in a clear and understandable manner.
      • Address client questions and concerns promptly and professionally.
      • Build strong client relationships and act as a trusted advisor.

    Qualifications:

    • Bachelor's degree in marketing, business, or a related field (preferred).
    • Proven experience in SEO and SEM, including keyword research, on-page/off-page optimization, and PPC campaign management.
    • Proficiency in SEO and SEM tools and platforms (e.g., Google Ads, Google Analytics, SEMrush, Moz).
    • Strong analytical skills and the ability to interpret data to drive insights and actions.
    • Excellent communication and client management skills.
    • Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
    • Up-to-date with industry trends and best practices.

    Why Join Digi Solutions:

    • Competitive salary and benefits package.
    • Opportunity to work with a diverse portfolio of clients and industries.
    • Collaborative and innovative work environment.
    • Ongoing training and professional development opportunities.
    • A chance to make a meaningful impact on clients' online success.

    If you are a dedicated SEO & SEM Specialist looking to join a dynamic team and contribute to the success of our clients, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and qualifications to -

    Digi Solutions is an equal opportunity employer. We welcome applicants from all backgrounds and experiences to apply.

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