- Write, edit, and manage original and curated medical/disease-focused copy for a variety of digital channels including websites, landing pages, digital ads, paid search, email, social channels, webcasts, and more
- Create compelling content targeted to our various audiences including physicians, surgeons, clinical and non-clinical administrators, infection preventionists, nurses
- Generate ideas – independently and with team members to turn scientific/medical information and data into engaging content (e.g., whitepapers, infographics, videos) that meets business objectives and KPIs including peer-to-peer engagement and lead generation.
- Participate and/or lead content workshops including customer journey mapping exercises, user flows and IA discussions, user testing plans, and A/B testing strategies.
- Engage team members as a content development expert, working with account managers, strategists, and designers to bring your content vision to life, to drive the business objectives
- Read and review digital content produced by other team members to ensure the writing style and tone of voice are consistent and aligned with the audience segment and delivery channel.
- Translate existing content into new content opportunities across digital channels
- Identify opportunities for improvement in the content strategy, content development process, and search engine optimization strategies, and lead improvements.
- +3 years of digital writing experience preferably in a regulated pharma, biotech, or healthcare environment
- Bachelor's degree in communications, English, Journalism, Sciences or similar. Master's Degree a plus.
- Experience driving content projects from conception through production and optimization
- Excellent research skills specifically in the areas of anatomy, disease states, procedures and treatments, clinical research, and clinical data.
- Strong understanding of search engine optimization and user experience.
- Independent, self-started that can manage time and projects effectively to meet deliverable dates. Previous experience with Trello, InVision a plus.
- Attention to accuracy and detail
- Strong interpersonal skills both verbal and written.
- In all actions, demonstrate a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
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Copywriter - Marlborough, United States - Apex Systems
Description
Position: Copywriter
Location: Remote or hybrid 2 days on-site in Marlborough MA
Rate: Negotiable Based on Experience
Duration: 6-month contract-to-hire
Position Description:
Required Skills:
Additional Benefits:
For this opportunity, you will also be eligible for benefits through Apex for the contract period, 401K, medical/health benefits options, a W2 hourly rate, weekly pay, and direct deposit
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or