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    Market Research Analyst - Houston, United States - Houston Methodist

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    Description

    Overview

    Hey there! At Houston Methodist, we are looking for a Market Research Analyst. This role involves tracking brand imagery and marketplace performance, sharing results with the marketing team and wider HM organization, and answering any business questions that pop up. The Analyst also manages information services operations for Corporate Marketing and the Contact Center. Additionally, they handle local and national consumer and physician mailings and act as the main point of contact for specific internal clients.

    Houston Methodist Standard

    PATIENT AGE GROUP(S) AND POPULATION(S) SERVED
    Refer to departmental "Scope of Service" and "Provision of Care" plans for details on the age groups and populations served.

    HOUSTON METHODIST EXPERIENCE EXPECTATIONS

    • Provide personalized care and service by embodying our I CARE values:
      • INTEGRITY
      • COMPASSION
      • ACCOUNTABILITY
      • RESPECT
      • EXCELLENCE
    • Follow the Caring and Serving Model
    • Deliver top-notch service using HM Service Standards
    • Ensure exceptional patient experiences through Positive Language practices
    • Collaborate with other healthcare professionals for seamless communication and experiences
    • Promote cultural humility and diversity principles
    • Support the organization's vision and values

    Responsibilities

    PEOPLE ESSENTIAL FUNCTIONS

    • Work collaboratively with hospital leadership, marketing, and finance to gather data for marketplace analysis
    • Produce and deliver comprehensive analyses to clients in partnership with the market research team

    SERVICE ESSENTIAL FUNCTIONS

    • Assist in overseeing market analysis for all Houston Methodist hospitals, including demographics, volumes, market share, and more
    • Design and implement reporting to support department objectives
    • Stay updated on the local and national healthcare landscape to assess impacts on HM hospitals
    • Present market analysis findings to leadership

    QUALITY/SAFETY ESSENTIAL FUNCTIONS

    • Compile and interpret marketing, web, and financial data for reporting
    • Ensure database integrity and translate data into actionable insights

    FINANCE ESSENTIAL FUNCTIONS

    • Coordinate and analyze consumer and physicians mailings
    • Oversee information technology systems for Corporate Marketing operations

    GROWTH/INNOVATION ESSENTIAL FUNCTIONS

    • Utilize data for marketing plans and measure success
    • Explore new research techniques for key business questions

    This role involves much more than just these duties, as the employee will be assigned other business tasks as needed.

    Qualifications

    EDUCATION

    • Bachelor's degree in Market Research, Business Administration, Statistics, Information Technology, or related field
    • Master's degree is a plus

    WORK EXPERIENCE

    • Four years of market research or analytical experience
    • Healthcare experience is preferred

    License/Certification

    LICENSES AND CERTIFICATIONS - REQUIRED

    • N/A

    KSA/ Supplemental Data

    KNOWLEDGE, SKILLS, AND ABILITIES

    • Demonstrate necessary skills and competencies for the job
    • Proficiency in English language for job functions
    • Effective communication skills with patients, physicians, and colleagues
    • Strong analytical skills and ability to simplify complex data
    • Knowledge of database logic and experience with relational databases
    • Proficient in various IT systems and software
    • Ability to collaborate with internal and external partners
    • Experience in data visualization and survey methodology is a bonus
    • Excellent time management and prioritization skills
    SUPPLEMENTAL REQUIREMENTS

    WORK ATTIRE

    • Uniform: No
    • Scrubs: No
    • Business professional: Yes
    • Other (department approved): Yes

    ON-CALL*

    • On Call: No

    TRAVEL**

    • May require travel within the Houston Metropolitan area: Yes
    • May require travel outside Houston Metropolitan area: No

    Company Profile

    Houston Methodist (HM) is a renowned health system and academic medical center with a network of eight hospitals, including the flagship Houston Methodist Hospital. The system also comprises an academic institute, residency program, global business division, physician practices, and several emergency rooms and outpatient facilities. With over 25,000 employees, Houston Methodist is dedicated to providing exceptional patient care in a spiritual environment. In addition to local services, HM serves international patients from numerous countries and offers consultancy and training to healthcare organizations globally.


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