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    Marketing Manager - Springfield, United States - Latitude, Inc.

    Latitude, Inc.
    Latitude, Inc. Springfield, United States

    3 weeks ago

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    Description

    Job Description

    Job Description

    Working with an excellent client that is looking to hire a seasoned Marketing Manager in Springfield, PA. Our client is the prime contractor on this role, this is a direct hire role with a base salary that is based off of your experience. Our client is looking to hire this candidate ASAP.

    Job Description:
    • Ownership and maintenance of our B2B marketing automation platform
    • Help architect data structure across SFDC and marketing automation platform
    • Oversee user permissions and user management
    • Monitor IP health / deliverability
    • Partner with the B2B retention team to ensure they have the data in the format they need to execute their campaigns
    • Design campaign workflows: validation rules, triggers, and alerts
    • Collaborate with QA to drive the right test scenarios and testing success of automations and campaigns
    • Data optimization including database health and user data clean up
    • Responsible for the evaluation, execution, and implementation of new technology in partnership with cross-functional stakeholders
    • Primary responsibilities include enabling and empowering retention marketing efforts and making it easier for the team to deliver on the business goals
    • Manage social media
    Qualifications:
    • 4-6 years of hands-on B2B experience
    • Strong understanding of B2B data architecture
    • Experience with SFDC
    • Have worked with b2b specific marketing automation platforms (Hubspot, Marketo, SFMC, ect.)
    • Extremely organized, dependable, self-motivated & process oriented
    • Meticulous attention to detail
    • Ability to zoom out to view the final product from a customer perspective
    • Strong stakeholder management and interpersonal skills
    • Bachelor's degree in marketing, communications, or a related field

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