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Demand Generation Marketing Manager - Los Angeles, United States - DrChrono
Description
[Full Time] Demand Generation Marketing Manager at DrChrono (United States) | BEAMSTART JobsDemand Generation Marketing Manager
DrChrono United States
Date Posted
31 Oct, 2022
Work Location
CA, United States
Salary Offered
Not Specified
Job Type
Full Time
Experience Required
3+ years
Remote Work
Yes
Stock Options
No
Vacancies
1 available
We believe that diversity is the building block of a great culture and company
Great healthcare technology is meant for everyone, so we believe our company should be, too. We welcome and encourage people of all backgrounds and walks of life to apply
At DrChrono , we aim to get perspectives from all paths to help us build the best products possible. Learn more about [our commitment to diversity, equity, and inclusion here]
Our mission is to build a technology platform that enables medical practices of all sizes to make care
more informed ,
more personalized ,
more interactive , and
more adaptable . Our platform has been used by thousands of physicians who in turn have provided care to millions of patients.
A little about DrChrono:
We serve tens of thousands of healthcare providers and over 27.7 million patients ????
DrChrono was the first EHR to build a native app for the iPad and iPhone ????
First mobile and cloud-based ambulatory EHR / EMR to be an Apple Mobility Partner
The youngest company to be included in the US Government Precision Medicine Initiative
The #1 EHR as voted by doctors, and the #1 mobile EHR as voted by Black Book for the last 9 years ????
We were just awarded the MedTech Breakthrough Award 2021 for Best Electronic Health Record Service ????????
2021 DEVIES Award for Best Innovation in Healthcare ????
During Apple's recent worldwide developer conference, it was announced that DrChrono will be among the first to support iOS 15 feature allowing patients to share Apple Health App data with providers ????
Our products can be completely tailored to any medical practice—small, large, enterprise, or specialty—and are open to third-party innovation via a robust API.
Our people and the enthusiasm for healthcare are contagious.We're one of the most tech-forward healthcare players in the EHR industry and our philosophy "more time with patients, less time doing paperwork" drives constant innovation throughout the company.
As a Growth Marketing Manager, you will spearhead managing and building our lead generation channels, sales pipeline and have a large role on our overall revenue strategy.
We are looking for someone who is both a planner and executioner. You will have ownership of paid inbound channels, paid search strategy and upkeep, and outbound lead generation.What you will be doing...
Develop and implement digital marketing strategies and initiatives that drive direct business results
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets.
Create and execute data-driven multi-channel campaigns (Lead Vendors, SEM, Paid Social) that drive lead generation and fill the sales pipeline while monitoring and optimizing conversion rates
Track weekly, monthly and quarterly performance of all campaigns - continuously optimizing program performance and quality.
Track campaign ROI and influence the allocation of marketing spend based on past performance.
Drive effective strategic planning, investment decisions, and budgeting processes
Work closely with the Sales team to understand lead quality and pain points to develop content that supports sales enablement
Drive brand awareness and interest in our product
Manage and improve underlying data model critical to market segmentation and information
Successful implementation and utilization of marketing automation platforms
What we want to see...
2+ years of experience in digital marketing experience in a B2B SaaS company or within an agency setting leading demand generation campaigns or brand growth using search, social media, display banner channels, content creation, and ads
Hands-on experience in building dashboards (using programs like Tableau, Domo, Power BI)
Extensive experience using Excel
Ability to juggle multiple projects, have a passion for marketing and healthcare, and strong analytical skills to drive results.
Experience with basic marketing calculations and terms (CAC, CPL,ROI, LTV etc.)
Knowing or interest in how electronic medical records and practice management software works
Technical knowledge regarding data models, database design development, data mining and segmentation techniques
A solid understanding of trends within web analytics, search marketing, email marketing, mobile and social media.
Experience in managing multi-million dollar ad budgets where there is accountability for cost per lead and conversion metrics
About DrChrono
The essential platform for modern medical practices and patients.
Company Size:
People
Year Founded:
2009
Country:
United States
Company Status:
Actively Hiring
Looking for Partners
Looking for Clients
Raising Funds
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