- Build, lead, and execute Pentair's event marketing strategy, delivering objective-based, results-driven event plans to increase brand awareness, build customer lifetime value, accelerate pipeline, and drive growth for the Pool BU through the capture of partner leads.
- Build on a robust events strategy, evaluating and developing processes while also assessing new events that can drive impact and awareness for the company.
- Collaborate across sales, marketing, corporate communications and events, customer care and product management to align on stakeholder event goals and bring forth a fresh, proactive approach to ensure these are achieved.
- Direct and oversee the entire lifecycle of event planning and execution, ensuring all deadlines are met on time, within budget and deliver clear return on investment.
- Partner closely with Strategic, Demand, and Content Marketing to craft event-related creative briefs, product displays, special promotions, and graphic requests.
- Develop and analyze key metrics, post-show evaluations and reporting, measuring ROI and constantly optimizing for improvement to maximize our brand exposure, product adoption and lead generation.
- Direct post-event lead nurturing campaigns and customer journeys, working closely with Digital CX, Demand, Email, and Content teams to build email workflows that convert leads into partners.
- Have earned a bachelor's (B.A. or B.S.) degree.
- Have 7-10 years' experience and success producing high quality, memorable, and measurable events ranging in size from 50 to 5,000 attendees.
- Have 2 years' experience leading a team.
- Highly skilled in negotiating contracts, implementing cost-savings initiatives, and leading and managing relationships with a wide range of vendors.
- An eye for innovation, strategic partnerships, creative attendee journeys and event storytelling.
- Ability to develop effectual, positive relationships across all levels with strong experience presenting and interacting with senior executives.
- Up to 30%, with heavier travel during peak event seasons of January - March and October - November.
- Ensuring leadership involvement and ownership
- Attracting and retaining diverse talent at all levels
- Fostering a globally aware, inclusive culture
- Ensuring our practices are fair and non-discriminatory
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Events Marketing Manager - Cary, United States - Pentair
Description
Job Description:At Pentair, you will work along-side passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, inspiring people to move, improve and enjoy life's essential resources for happier, healthier lives. From our residential and business water solutions to our sustainable innovations and applications, our 10,500 global employees serve customers in more than 150 countries, working to help improve lives and the environment around the world.
As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, a generous 401(k) and ESPP to help you save for retirement, plus paid time off and wellness programs to encourage a healthy work/life balance.
We have an opportunity for an Events Marketing Manager to join our Pool Business Unit (BU) Marketing team in Cary, NC. You will play a crucial role in leading, shaping and executing Pentair Pool's flagship event programs, including national and regional trade shows, major conferences, leadership summits, road shows, virtual experiences and webinars, ambassador events, reward travel experiences and proprietary Pentair Pool University training events.
** You will work a hybrid work schedule with 3 days/week on-site in Cary, NC. ** #LI-Hybrid
You will:
Diversity and Inclusion:
With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day. Race, gender, ethnicity, country of origin, age, personal style, sexual orientation, physical ability, religion, life experiences and many more factors contribute to this diversity.
We take ongoing action to improve the diversity of our workforce by:
