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Mount Olive

    Digital Marketing Manager - Mount Olive, United States - Creative Circle

    Creative Circle
    Creative Circle Mount Olive, United States

    3 weeks ago

    Default job background
    Upper Management / Consulting
    Description

    Our client, a multiple award-winning company of innovative Personal Protective Equipment is looking for a corporate focused Digital Marketing Specialist, eCommerce to join their team, Full Time. This is role is M-F, 9:00am - 5:30pm est and is onsite 5x per week in their Mt. Olive, NJ location

    ***MUST have strong eCommerce experience. Amazon/Walmart/Staples preferred.

    Reporting to the Brand Manager, the Digital Marketing Specialist, eCommerce ideal candidate will play a vital role in developing, implementing, and managing digital marketing initiatives that bolster the company's presence and drive significant outcomes.

    Responsibilities:


    • Develop and implement a digital marketing strategy


    • Create visual concepts for promotional activities, execute, and optimize digital advertising campaigns across various platforms


    • Manage the digital marketing calendar


    • Track digital marketing performance


    • Create and update digital marketing reports


    • Curate and optimize the online product catalog


    • Coordinate with graphic design colleagues to ensure accurate product branding,product information, imagery, and descriptions


    • Develop and implement competitive pricing strategies to maximize sales and profitability


    • Monitor market trends and competitor pricing to adjust strategies accordingly


    • Analyze campaign performance and adjust strategies to achieve ROI goals


    • Collaborate with senior leadership and colleagues on the execution of social media strategies


    • Utilize analytics tools to track key performance indicators (KPIs) and generate actionable insights


    • Oversee the look and feel of the company website and generate product sales via online channels

    Qualifications:


    • Bachelor's degree in digital marketing or a related field


    • Minimum of 5 years of experience as a Digital Marketing Specialist or similar role


    • Strong understanding of online marketplace dynamics and trends


    • Knowledge of digital advertising platforms (Google Ads, Amazon Ads, Facebook Ads, etc.)


    • Excellent understanding of UX, web design, customer flow and web analysis


    • Confidence in traffic analysis, reporting tools and optimization


    • Fashion and or healthcare experience preferred


    • Experience with competitive pricing, content writing and creative thinking a must

    Benefits Include:

    Health / Dental/ Vision

    401k – company match

    PTO / Sick

    Holidays

    LTD

    HSA

    FSA

    Life insurance + more

    Laptop supplied


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