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Digital Marketing Manager - Mount Olive, United States - Creative Circle
Description
Our client, a multiple award-winning company of innovative Personal Protective Equipment is looking for a corporate focused Digital Marketing Specialist, eCommerce to join their team, Full Time. This is role is M-F, 9:00am - 5:30pm est and is onsite 5x per week in their Mt. Olive, NJ location
***MUST have strong eCommerce experience. Amazon/Walmart/Staples preferred.
Reporting to the Brand Manager, the Digital Marketing Specialist, eCommerce ideal candidate will play a vital role in developing, implementing, and managing digital marketing initiatives that bolster the company's presence and drive significant outcomes.
Responsibilities:
• Develop and implement a digital marketing strategy
• Create visual concepts for promotional activities, execute, and optimize digital advertising campaigns across various platforms
• Manage the digital marketing calendar
• Track digital marketing performance
• Create and update digital marketing reports
• Curate and optimize the online product catalog
• Coordinate with graphic design colleagues to ensure accurate product branding,product information, imagery, and descriptions
• Develop and implement competitive pricing strategies to maximize sales and profitability
• Monitor market trends and competitor pricing to adjust strategies accordingly
• Analyze campaign performance and adjust strategies to achieve ROI goals
• Collaborate with senior leadership and colleagues on the execution of social media strategies
• Utilize analytics tools to track key performance indicators (KPIs) and generate actionable insights
• Oversee the look and feel of the company website and generate product sales via online channels
Qualifications:
• Bachelor's degree in digital marketing or a related field
• Minimum of 5 years of experience as a Digital Marketing Specialist or similar role
• Strong understanding of online marketplace dynamics and trends
• Knowledge of digital advertising platforms (Google Ads, Amazon Ads, Facebook Ads, etc.)
• Excellent understanding of UX, web design, customer flow and web analysis
• Confidence in traffic analysis, reporting tools and optimization
• Fashion and or healthcare experience preferred
• Experience with competitive pricing, content writing and creative thinking a must
Benefits Include:
Health / Dental/ Vision
401k – company match
PTO / Sick
Holidays
LTD
HSA
FSA
Life insurance + more
Laptop supplied