Senior Product Marketing Manager - East Alton, United States - Radware

Radware East Alton, United States

2 weeks ago

Description

Radware is a global leader of cyber security and application delivery solutions for physical, cloud, and software defined data centers.

At Radware, we live and breathe cybersecurity. It is our passion. Each day, our international team works to earn the trust of more than 12,500 organizations around the globe. Keeping them safe is our mission.

To that end, we go head-to-head with politically motivated hacktivists, dangerous nation-state threat actors and other notorious cyber attackers — these are not your average adversaries.

Backed by nearly 30 years of experience, Radware is best known for its technical excellence and innovative network and application security solutions.

That is why it is so important that we build our team with bold and bright talent.

What is the job:

The Senior Product Marketing Manager in Radware's Global Portfolio Marketing team plays a pivotal role in shaping the company's strategic marketing initiatives.

This individual is responsible for developing and executing marketing strategies that effectively communicate the value proposition of Radware's security solutions to the market.

Successful candidates will own thought leadership content program for the application protection and cloud security portfolio, act as a subject matter expert to the media and overall market, as well as in internal enablement and sales support, and own the overall market strategy to establish and bolster Radware's brand visibility and credibility as a leader in the information security market.

Primary Responsibilities

The Senior Product Marketing Manager must possess a deep understanding of cybersecurity products and the challenges customers face in this domain.

They are tasked with crafting compelling narratives that resonate with business audiences, highlighting the benefits and differentiators of the company's offerings.

Collaborate closely with product management, sales, and other marketing teams to ensure alignment and coherence in messaging across various channels.

Understanding industry trends, customer needs, and the competitive landscape, which informs the creation of targeted marketing plans.

Creating sales enablement materials such as brochures, datasheets, case studies, and whitepapers, as well as digital content like blog posts, webinars, and social media campaigns.

Measure and analyze the effectiveness of marketing campaigns, adjusting strategies as needed to optimize reach and impact.

Develop strategic thought leadership themes and messages for the portfolio globally.

Produce content and marketing kits for each theme, and drive outreach activities in tandem with marketing teams.

Represent Radware at relevant tradeshows/events.

Apply to speaking opportunities and act as an industry security SME.

Support sales teams with customer and partner engagements to present Radware's overall solutions and thought leadership topics.

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