- Support execution of the comprehensive and strategic marketing plan that supports the resorts' business goals and the customer journey (spanning group, leisure, local, and the business traveler).
- Ensure the cohesive storytelling of the resort's offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.
- Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.
- This holistic plan will include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).
- This position is accountable for the creation, planning and performance of all media.
- Collaborate closely with the Director of Resort Marketing and other department personnel to execute a resort calendar (content, promotional, programming/activations).
- Work closely on the annual budget/planning process for the upcoming year. Work within the designated marketing budget, including forecasting and reconciling of expenses, and support annual marketing budget planning based on ROI from initiatives executed.
- Collaborate with director of resort marketing on budget execution, social media content calendar, advertising fulfillment and creative direction over the course of the year.
- Spearhead social media engagement for the Omni PGA Frisco Resort and PGA Frisco channels, ensuring compliance and collaboration with appropriate stakeholders.
- Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships, including co-hosting media events and coordinating logistics across the PGA Frisco campus with key applicable partners.
- Foster strong relationship with the PGA of America and other public/private partner entities, to capitalize on brand synergies and ensure marketing and communications are in alignment
- Support marketing reporting to measure KPIs for marketing strategies, campaigns and tactics on a monthly basis, and quarterly and annual deep dive. Proactively identify areas for refinement/optimization, based on business needs and results.
- Oversee the creation and distribution of all resort photography and videography, to ensure that assets are on-brand and support the ultimate business objectives.
- Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.
- Support relationship with agency partners, directly or indirectly.
- Stay apprised of marketing best practices and make recommendations therein. Understand and know the competitive landscape across B2B and B2C segments.
- Degree in public relations or marketing, or similar
- 3-5 years' experience in resort marketing with responsibility over marketing, digital and communications and ownership over the strategy, execution and results
- Experience managing social media content creation, graphic design, public relations, marketing planning and execution.
- Robust creative skills with the ability to balance strong communication skills (written, verbal, proofreading).
- Previous hotel experience ideal - upper-upscale/luxury resort marketing a plus
- Strong understanding of social media trends and management, as well as content gathering.
- Experience in creative development and robust organizational skills with a strong capacity to think outside the box.
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Marketing Manager - Frisco, United States - Omni Hotels
Description
LocationTHE MODERN HOME OF AMERICAN GOLF
Located 30 miles north of downtown Dallas, Omni PGA Frisco Resort is the largest resort currently in development in the country. Opening spring 2023, the resort will feature 500 guest rooms and suites, 10 four-bedroom ranch houses, three pools, including an adults-only rooftop infinity pool, a destination spa, Lounge by Top Golf, and over 127,000-square feet of indoor and outdoor meeting and event space. An expansive retail and entertainment district will feature dining, shopping and an outdoor stage set to be activated for concerts and outdoor programming. The Resort will become a leading destination for golf providing an unparalleled experience for those who are advanced players, new to the game, and everything in between. The resort will offer 46 holes of golf designed by Beau Welling and Gil Hanse, including two 18-hole championship golf courses, a lighted 10-hole short course, and a lighted two-acre putting green.
Job Description
The Marketing Manager is tenacious, organized, detail oriented, results-driven and is responsible for executing the tactical marketing initiatives to support the overall marketing strategy driving the Omni PGA Frisco Resort, Fields Ranch golf course and PGA District awareness and revenue. This role will collaborate closely with all the PGA Frisco operational teams and 3rd party agency partners. The ideal candidate will be a creative-problem solver, thrive under pressure, enjoy a fast-paced work environment.
Responsibilities
If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to [redacted].
