- Build/Lead/Manage a team to drive core advertising measurement methodologies such as incremental sales lift, ghost ads,
- Present various aspects of advertising industry measurement approaches and new trends to senior stakeholders
- Wear the product manager hat, prepare product requirements documents, lead product development efforts
- Define product methodology requirements including direction, strategy, framework, roadmap and success criteria, accounting for advertiser needs & direct feedback, competitive offerings and our 1P and 3P measurement portfolio.
- Collaborate with ENG Data Science team to deep dive and validate the methodology and results
- Drive Alpha and Beta client testing on the measurement methodology
- Present measurement solutions and recommendations to different levels of senior clients. Explain complex modeling approaches in simple terms and develop compelling narratives that connect with business problems
- Perform hands-on modeling and complex analyses using Python and SQL
- Participate in goal setting, performance review, and performance management for team members.
- Participate in hiring and capacity management tasks.
- Continuously engage with senior leadership and stakeholders to ensure alignment and manage interdependencies.
- Industry experience in advertsing measurement solutions, advertising marketing analytics
- Experienced in sales lift, synthetic control group, ghost ads, market mix model, multi-touch attribution models, etc
- Experience with A/B and Multivariate test design and implementation
- 8+ years post academic professional experience in measurement, marketing data science & analytics
- 8+ years managing a team
- Strong communication skills to 'tell a story' that provides insight into the business
- Proficient coding skills (SQL/Python/R) and database knowledge
- PhD degree in Statistics, Data Science, Operations Research, Computer Science, Economics, or a related field
- Strong project management skills, including managing technical resources and multiple priorities & milestones.
- Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc
- Extensive experience with predictive modeling algorithms
- You have a passion for working in a fast-paced agile environment.
- A collaborative mindset and sense of curiosity
- Excellent technical chops and advanced programming skills with experience of creating Python modules
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Senior Manager, Data Science - Hoboken, United States - Walmart Connect
Description
Walmart Connect is key to Walmart's growth strategy. Walmart has built a ~$3 billion dollar closed loop, in-house advertising business that is a robust, true omnichannel, media services division with WMC. We partner closely with brands on strategies and solutions that harness Walmart's unparalleled omnichannel influence. We deliver relevant retail ads and experiences that connect our customers with the brands and products they love. And we use Walmart's proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores.
Walmart Connect is seeking an experienced data science leader to drive best in class ads measurement methodology.
Location: Hoboken, NJ; San Bruno, CA; Los Angeles, CA
What you will be doing:
Minimum Qualifications:
Manager's Preferred Qualifications
About Walmart Connect
At Walmart, we've led retail for over 60 years by keeping our customers' needs at the center of everything we do. Our latest innovations leverage our online reach and massive network of physical stores to save 160 million weekly omnichannel customers time and money in ways no other retailer can match.
Walmart Connect is building a robust in-house advertising business that's key to Walmart's growth strategy. Walmart isn't simply the world's most successful retailer — we're the world's largest company. This is a unique opportunity to be part of a high-visibility team backed by the most talented retail colleagues in the world and over six decades of success. Join us.
#WMC #WALMARTCONNECT
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. The salary wage range for this position in this location is $132000 to $264000.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life.