Shopper Engagement Omni Marketing Lead - Rogers, United States - GlaxoSmithKline

Description

**Shopper Engagement Omni Marketing Lead - Walmart**

CAROUSEL_PARAGRAPH

Rogers, Arkansas

Marketing

320741

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**Site Name:** USA - Arkansas - Bentonville

**Posted Date:** Jan

Additionally, you need to be comfortable making decisions in ambiguous situations, curious and open minded in working with others, and have a continuous learning mindset, seeking new opportunities versus relying on whats worked in the past.

**What Youll Do**

The GSK US Walmart Team is rapidly expanding in terms of its focus and investment in Walmart Connect (Walmarts Media Group). The Walmart Omnichannel Marketing Lead will evolve from a focus on Shopper Marketing to also include E-Commerce, as well as leading media planning and performance marketing for the Walmart Team. This role will lead a team of 2 direct reports that may evolve to at least 1 more over the next year, as well as lead a cross functional team of E-Commerce Sales, Media, Insights, and Performance Marketers to ensure that the joint business plan and overall strategy for growth with Walmart is maximized. The Walmart Omnichannel Marketing Lead will also have responsibility for leading the US Marketing Team to ensure the Categories and Brands are up to date on all of the latest media capabilities from Walmart as well as the results the team is bringing to bear as a result of our partnership

**Key Responsibilities**

Lead overall omnichannel strategy for Walmart inclusive of Shopper Marketing and E-Commerce

Own strategy and activation across the GSK portfolio of product

Manage the Shopper Engagement Team at Walmart which consists of this role and two Shopper Engagement Managers

Lead a cross functional team supporting Walmart+ and the Walmart omnichannel strategy consisting of 2 E-Commerce CSMs, Performance Marketing, Media, and Insights

Manage Shopper Engagement budget, strategically investing to improve ROI and efficiency and make recommendations to Marketing for the Brand directed Media budget to Walmart

Drive sales and consumption through brand-specific activations & category-driving platforms and GSK Scale both in-store and through digital activation and E-Commerce.

Partner with Customer Strategy/Insights to understand new opportunities to drive growth with a foundation in the Shopper Purchase Journey Oversee agency team, managing deadlines and ensuring flawless execution

Build customized 360-degree campaigns for Tier-1 launches

Lead and establish relationships with Walmart Connect and Walmart Merchandising to align on retailer and GSK strategies

Actively engage in customer meetings with Merchandising, Marketing, E-Comm and Loyalty teams

Negotiate annual Marketing JBP agreement with Walmart

Steer high-visibility projects, presenting with confidence to Walmart senior management

Leverage shopper insights to design highly-targeted and relevant campaigns for Walmart shoppers

Manage Agency resources to develop best in class campaigns inclusive of audience targeting and amplification and breakthrough creative that drives conversion

Design and conduct research within GSK Shopper Science Lab that challenge and enhance Walmart strategies

Advance GSK digital innovation by testing new media partners and understanding industry trends

Champion the appropriate and effective use of the Visual Brand Language across all in store, omni channel and online retailer elements of the marketing activation plan

Define campaign KPIs by incorporating measurement to determine ROI and influence future activations

Can help lead and establish Shopper strategies within GSK based on key learnings from Walmart

Share best practices

Help to lead / guide category activations across GSK when needed

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**Basic Qualifications:**

We are looking for professionals with these required skills to achieve our goals:

Bachelors Degree

Minimum 5+ years marketing or sales experience, preferably in a consumer healthcare environment

CPG Experience with understanding of Retail Landscape; Food Channel knowledge a plus

Expertise in Digital Marketing / Media (including Ecomm, Mobile, Social, SEO / SEM, Analytics)

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

MBA preferred

10+ years marketing or sales experience, preferably in a consumer healthcare environment

Expertise in Digital Marketing, Analytics and Measurement

On the forefront of Media, Digital and Omnichannel trends (including Digital Commerce, Mobile, Social, SEO / SEM, Analytics)Demonstrated performance leading a cross functional team

Visionary, strategic mindset and a can do attitude; recognizing and capitalizing on growth opportunities for brand and retailer categories

Capable of independently leading commercial innovation

Ability to multi-task with excellent project management skills

Strategic Joint Business Planning, both short term (1yr) and long-term (3-5 yr visionary planning)

Understanding of Shopper Marketing Agency processes

Ability to multi-task with excellent project management skills

Ability to drive relationship across multiple stakeholders (both internal & external)

Experience in a consumer healthcare environment preferred

Right now, were on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. Were doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year over a billion and a half of them and it goes beyond products. Its about truly helping people manage their health proactively in different ways as consumer needs evolve.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, were uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

**Diversity, Equity and Inclusion**

In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

*LI-GSK

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at US Toll Free) or outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

At GSK, the health and safety of our employees are of paramount importance. As a science-led healthcare company on a mission to get ahead of disease together, we believe that supporting vaccination against COVID-19 is the single best thing we can do in the US to ensure the health and safety of our employees, complementary workers, workplaces, customers, consumers, communities, and the patients we serve.

GSK has made the decision to require all US employees to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily