Associate Brand Manager, WD-40 Specialist - San Diego, United States - WD-40 Company

Description

Associate Brand Manager, WD-40 Specialist


Category:
Marketing

Country:
United States
Overview
We

seek

an experienced Associate Brand Manager to join the highly functioning WD-40 Brand team. Partnering with the

WD-40 Specialist

Brand Manager, this person will

be responsible for

implementing and coordinating

annual and rolling 12-18-month marketing plans and programs for assigned brands/products across the US. This person will manage the execution of advertising, promotions, marketing collateral, market research, and packaging initiatives and projects. In addition, this person will

be responsible for

sound recommendations on marketing strategy to the

WD-40 Specialist

Brand Manager a

nd

supporting

the development and maintenance of the annual 5-year strategic plan for assigned brand(s).
If you have strong project management skills and the ability to think both analytically and creatively, please consider joining our dynamic tribe

.
This role

offers the flexibility of working a hybrid schedule.
What You'll Be Doing
Brand Stewardship (Build Brand Equity)
Managesthe development,

implementation

and communication ofapprovedannual and rolling 12-18-month

brand plans, programs,and promotions

. Demonstrates an understanding ofconsumer needsand wants.
Collaborateswith agency partnersand Brand Managerin the

development ofcommunication and creative briefs

required

to execute annual Brand plans.
Responsiblefor the creation of

assets and content

for brand campaigns and initiatives.
Ensuresassets and contentstrengthen brand communication in compliance with brand book and guidelines.
Responsible for theexecution of communication plans.
Leadscreation and management of

primary packaging artworkandsecondary artwork

, in collaboration with Brand Manager and cross functional partners, as needed. Responsible forsecuring final approvals ofartwork.
Strategic Effectiveness & NPD (

identify

brand and business strategies)
Apply shopper and channel insights, along with brand strategic growth drivers to

identify

products,

packs

and pricing

to support customer/retailer plans and goal attainment (includes advertising and in-store merchandising)
SupportsBrand Manager in the development and

maintenance of theUSstrategic brand plan

for assigned brand(s). This includes supporting the development and delivery of presentations to leadership.
Managesthe implementation of

new and existing SKUs

(innovation and renovation SKUs) that meet the strategic vision,

goals

and plans for assigned brand(s). Responsible forcoordinating and implementingopportunities/projects withChannelMarketingand Engagementthat align with and support brand plans, brand strategies, and business

objectives

.
Reporting, Budgeting and Pricing
Responsiblefor ensuring regular tracking, updating,and reporting of

brand investments/budget

,

provides

analysis of and projection for brand investments.

Responsible for analyzing assigned brand(s) P&L, making recommendations toBrandManager for any changes to topline projections and revisions to A&P investment options to achieve/exceed stated contribution goals.

Supports brand managers as neededin the preparation of

current fiscal year forecasting assumptions

(quarterly and annually) that support brand plans.
Through competitive analysis, assessment of product differentiation, and with company gross margin targets,contributesto the development of

pricing strategy

. This includesrecommending gross sales price targetsfor customerswith consideration of distribution and retail margin requirements.
Marketing Analytics
Monitors,

controls

and assesses the

appropriate success/performance

metricsfor brand plans and key initiatives to achieve required EBITDA and sales goals.

Regularlycontributes tothe Measure/Learn/React (MLR) process across the more complex and critical brand initiatives, able to make recommendations for future investment of cross-functional time, talent,and treasure.

Responsible for the analysis of market trends, syndicated data, point of sale data & competitive activity

in order to

project business demands, assess program performance and inform planning to achieve brand goals.
When applicable, manages and acts as first coach to Assistant Brand Manager(s) assigned to support brand and/or product initiatives.

Including specific task/project assignments and development and delivery of Essential Goals and Functions in support of overall development of ABMcompetency.

Demonstrate servant leadership in the attainment of corporate, department and personal goalsthroughdeveloping andleading a highly effective team. Livethe Company's stated ValuesandCode of Conductthat others can emulate.

Provide

ongoing coaching/training, experiential learning, andtalentdevelopment plans to

optimize

performance outcomes, growth,and engagement.

Identify

and

provide

necessary resources and information to overcome barriers to success and

accomplish

goals.
What You'll Bring To The Role
3-5 years of relevant work experience in consumer package goods marketing.
Contribution in the development of marketing plans, collateral development, budget management, and tactical execution (P&L

proficiency

, special pack project management, forecasting, etc.)
Experience implementing and analyzing data from a variety of quantitative and qualitative research methodologies
Experience collaborating with internal and external resources to develop strategies that meet sales and EBITDA goals within budget and established timelines
Development and execution of promotional concepts,

providing

strategic direction, creative briefings, and

appropriate levels

of critical feedback
New product development successful development of marketing plans and collateral development
Experience collaborating with internal and external resources
Bachelor's degree in business or marketing preferred, MBA a plus
Ability to travel up to 30%
Total Rewards
$

84000

– $1

15000

/ year inclu

des base salary plus 10% - 15% profit-sharing contribution to your retirement account.

Salary is determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data

.
Medical insurance, 80-95% company-paid premium
Dental and vision insurance
401K match
Short-day Fridays
Vacation
About Us
Our "Why"
At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our "why" is by cultivating a tribal culture through learning, teaching and living our values.
Since 1953, our formulation remains a secret. It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent.
Why You Should Apply
If you believe in our "why" this is the place for you
Over 93% employee engagement as of February 2018 global employee survey
Publicly traded company headquartered in San Diego, California since 1953
Voted Most Democratic Workplace and certified WorldBlu Freedom Centered Workplace
Learning based culture that supports the growth and development of our team members
Our competitive and comprehensive benefits package provide you and your family with extensive protection and security, along with quality, life-enhancing programs to include;

profit sharing, annual cash incentive reward potential for everyone, tuition reimbursement, 401K matching, short day Fridays and much more
Do You Align With Our Values?
Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values

every day

.
We value doing the right thing.
We value creating positive lasting memories in all our relationships.
We value making it better than it is today.
We value succeeding as a Tribe while excelling as individuals.
We value owning it and passionately acting on it.
We value sustaining the WD-40 Company economy.
Apply Now
#WD40TribalLife #PositiveLastingMemories
Thank you for considering WD-40 Company in your career search

At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging.

All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.

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