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    Marketing and Communications Manager - Boston, United States - Boston Arts Academy Foundation

    Boston Arts Academy Foundation
    Boston Arts Academy Foundation Boston, United States

    1 week ago

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    Description

    This role spearheads strategic initiatives to advance Boston Arts Academy Foundation's brand, elevate fundraising endeavors, and broaden its supporter base.

    Responsibilities:

    Marketing & Communications Strategy and Implementation (50%)


    • Develop and execute a comprehensive marketing and communications plan in tandem with the fundraising team to harmonize with fundraising objectives.


    • Identify opportunities to synergize marketing e>orts in raising awareness, advocating the cause, and fortifying fundraising endeavors.


    • Conduct research and analysis to guide marketing strategies, including audience segmentation, messaging, and channel optimization.


    • Collaborate closely with the Senior Director, Manager of Fundraising & Events, and Revenue Generators to seamlessly integrate marketing endeavors and messaging into fundraising events and initiatives.


    • Act as point person to the BAA Foundation Board of Directors' Marketing Committee, preparing agendas and talking points, attending meetings, and recording minutes.


    • Serve as primary liaison to BAA Foundation's external communications firm, fostering communication, collaboration, and alignment to maximize impact.

    External Relations & Donor Engagement (50%)


    • Foster and nurture robust relationships with media outlets, influencers, and community partners to enhance visibility and bolster fundraising efforts.


    • Partner with Gift Officers, including the VP of Philanthropy and Manager of Fundraising & Events, to craft cohesive content calendars and messaging strategies that reinforce fundraising campaigns.


    • Spearhead and manage the creation of compelling content across various channels and mediums, including press releases, social media posts, mass email communications, Annual Report design, donor meeting marketing materials, website content maintenance, and fundraising appeals, all in alignment with graphic design, branding, and messaging in support of fundraising priorities.


    • Conceptualize and execute targeted marketing campaigns to engage existing donors, attract new supporters, and amplify fundraising events and initiatives.


    • Monitor and evaluate the performance of marketing campaigns, furnishing insights and recommendations for optimization to drive fundraising goals.

    Qualifications:


    • Bachelor's degree or equivalent experience required.


    • 5-7 years of marketing and communications experience with a specialization in PR.


    • Proficiency in graphic design required.


    • Demonstrated proficiency in media relations and strong writing skills.


    • Previous experience in nonprofit marketing preferred.


    • Excellent interpersonal skills and ability to thrive in a dynamic environment.


    • Passion for arts education and familiarity with the Greater Boston area preferred.

    BAA Foundation is committed to workplace diversity and inclusion. We are an equal-opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, national origin, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristics protected by federal, state, or local law.

    We offer competitive salaries, excellent benefits, and a pleasant working environment.

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