Director of Sales And Business Development - Sonoma - iRiS Recruiting Solutions

    iRiS Recruiting Solutions
    iRiS Recruiting Solutions Sonoma

    18 hours ago

    $130,000 - $230,000 (USD) per year * Accounting / Finance
    Description

    Job Title: Director of Sales – Beauty (New Business Focus)

    Overview

    We are seeking a high-impact Director of Sales with deep experience in the beauty industry and a proven ability to hunt, win, and scale new business. This role is laser-focused on driving new client acquisition, expanding domestic and international market share, and positioning the brand with key retail, wholesale, and strategic partners.

    This is not a maintenance role. We are looking for a true hunter—someone who thrives on opening doors, building relationships from the ground up, and converting opportunity into long-term, profitable growth.

    Key Responsibilities

    New Business Development & Sales Growth

    • Own and execute the new business sales strategy for the beauty brand across domestic and global markets
    • Aggressively prospect, pitch, and close new retail, wholesale, distribution, and strategic partners
    • Lead all aspects of sell-in, from initial outreach through negotiation, onboarding, and launch
    • Identify whitespace opportunities, emerging channels, and untapped markets to drive incremental revenue
    • Consistently exceed new business and revenue growth targets

    Brand & Market Expansion

    • Act as a senior brand ambassador, clearly articulating the brand story, value proposition, and differentiation
    • Secure placement with high-value accounts that elevate brand awareness and credibility
    • Expand international presence by developing distributor, retailer, and partner relationships globally
    • Monitor competitive landscape, pricing, and market trends to inform sales strategy

    Relationship Building & Account Development

    • Build strong executive-level relationships with buyers, decision-makers, and industry influencers
    • Collaborate with internal teams (marketing, product development, operations, finance) to ensure successful sell-in and execution
    • Transition newly acquired accounts into sustainable, long-term partnerships

    Strategy, Forecasting & Reporting

    • Develop and manage sales forecasts tied to new business and market expansion
    • Track pipeline performance, conversion rates, and market penetration
    • Provide regular reporting and insights to leadership on sales performance, opportunities, and risks

    Qualifications

    • 8+ years of sales leadership experience, preferably within the beauty, cosmetics, skincare, haircare, or personal care industry
    • Demonstrated success as a hunter, with a strong track record of opening new accounts and driving market expansion
    • Deep understanding of sell-in, retail buying cycles, wholesale and distribution models
    • Experience selling into specialty retail, mass, prestige, professional, or DTC-adjacent channels
    • International sales or global market development experience strongly preferred
    • Exceptional negotiation, presentation, and relationship-building skills
    • Highly self-motivated, resilient, and results-driven

    Key Attributes for Success

    • Entrepreneurial mindset with a relentless drive to win new business
    • Strategic thinker with hands-on execution ability
    • Comfortable operating in fast-growth, brand-building environments
    • Confident, persuasive communicator who can influence at all levels
    • Thrives on accountability and performance-based outcomes

    Why Join Us

    • Opportunity to significantly impact brand growth and global expansion
    • High-visibility role with direct influence on company performance
    • Competitive compensation with strong performance-based incentives
    • Work with a passionate team building a differentiated beauty brand
    * This salary range is an estimation made by beBee
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