- Own and execute the new business sales strategy for the beauty brand across domestic and global markets
- Aggressively prospect, pitch, and close new retail, wholesale, distribution, and strategic partners
- Lead all aspects of sell-in, from initial outreach through negotiation, onboarding, and launch
- Identify whitespace opportunities, emerging channels, and untapped markets to drive incremental revenue
- Consistently exceed new business and revenue growth targets
- Act as a senior brand ambassador, clearly articulating the brand story, value proposition, and differentiation
- Secure placement with high-value accounts that elevate brand awareness and credibility
- Expand international presence by developing distributor, retailer, and partner relationships globally
- Monitor competitive landscape, pricing, and market trends to inform sales strategy
- Build strong executive-level relationships with buyers, decision-makers, and industry influencers
- Collaborate with internal teams (marketing, product development, operations, finance) to ensure successful sell-in and execution
- Transition newly acquired accounts into sustainable, long-term partnerships
- Develop and manage sales forecasts tied to new business and market expansion
- Track pipeline performance, conversion rates, and market penetration
- Provide regular reporting and insights to leadership on sales performance, opportunities, and risks
- 8+ years of sales leadership experience, preferably within the beauty, cosmetics, skincare, haircare, or personal care industry
- Demonstrated success as a hunter, with a strong track record of opening new accounts and driving market expansion
- Deep understanding of sell-in, retail buying cycles, wholesale and distribution models
- Experience selling into specialty retail, mass, prestige, professional, or DTC-adjacent channels
- International sales or global market development experience strongly preferred
- Exceptional negotiation, presentation, and relationship-building skills
- Highly self-motivated, resilient, and results-driven
- Entrepreneurial mindset with a relentless drive to win new business
- Strategic thinker with hands-on execution ability
- Comfortable operating in fast-growth, brand-building environments
- Confident, persuasive communicator who can influence at all levels
- Thrives on accountability and performance-based outcomes
- Opportunity to significantly impact brand growth and global expansion
- High-visibility role with direct influence on company performance
- Competitive compensation with strong performance-based incentives
- Work with a passionate team building a differentiated beauty brand
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Director of Sales And Business Development - Sonoma - iRiS Recruiting Solutions
Description
Job Title: Director of Sales – Beauty (New Business Focus)
Overview
We are seeking a high-impact Director of Sales with deep experience in the beauty industry and a proven ability to hunt, win, and scale new business. This role is laser-focused on driving new client acquisition, expanding domestic and international market share, and positioning the brand with key retail, wholesale, and strategic partners.
This is not a maintenance role. We are looking for a true hunter—someone who thrives on opening doors, building relationships from the ground up, and converting opportunity into long-term, profitable growth.
Key Responsibilities
New Business Development & Sales Growth
Brand & Market Expansion
Relationship Building & Account Development
Strategy, Forecasting & Reporting
Qualifications
Key Attributes for Success
Why Join Us
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