Director of Marketing, Americas Commercial - Menomonee Falls, United States - Enerpac Tool Group Corp

Description

Overview:

ENERPAC TOOL GROUP Who we are?

Enerpac Tool Group Corp. is a premier industrial tools, services, technology, and solutions provider serving a broad and diverse set of customers in more than 100 countries. The Company makes complex, often hazardous jobs possible safely and efficiently. Enerpac Tool Groups businesses are global leaders in high pressure hydraulic tools, controlled force products, and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin. Enerpac Tool Group common stock trades on the NYSE under the symbol EPAC.

For further information on Enerpac Tool Group and its businesses, visit the Company's website at .

Summary basic function of the role

As the Director of Commercial Marketing, you will play a pivotal role in driving the commercial success of our global strategy and be a key leader for the Americas commercial team. You will be responsible for developing and executing strategic marketing initiatives to maximize revenue, expand market share, and enhance brand visibility within our target industries. Collaborating closely with cross-functional teams, you will lead efforts to identify market opportunities, develop compelling value propositions, and drive integrated marketing campaigns to effectively reach and engage our customers.

Shift: Monday Friday, hybrid 3 days in office schedule in Menomonee Falls for 2024. Relocating to Milwaukee, WI in early 2025.

Job Duties and Responsibilities

• Develop and execute comprehensive marketing strategies aligned with our business objectives to drive commercial growth and profitability
• Oversee the creation of marketing collateral, including sales presentations, product datasheets, brochures, and digital content, to support sales efforts and enhance brand awareness.
• Collaborate with sales, product development, and operations teams to develop and refine compelling value propositions and competitive positioning for our products and services.
• Lead market research initiatives to identify emerging trends, customer needs, and competitive landscape within target industries.
• Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve desired outcomes.
• Build and maintain strong relationships with key stakeholders, including customers, industry influencers, and strategic partners.
• Utilize data analytics and key performance indicators (KPIs) to track marketing effectiveness, measure ROI, and optimize marketing strategies and tactics.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Own the lead management follow up process including the management of SDRs (sales development reps)
• Work closely with channel partners to execute on collaborate marketing initiatives

Skills and Competencies

• Strategic thinker with a proactive and results-driven mindset, capable of identifying and capitalizing on market opportunities.
• Proven track record of success in developing and implementing strategic marketing plans that drive revenue growth and market expansion within the industrial manufacturing sector.
• Experience with industrial distribution in North America and preferably Latin America as well
• Experience developing marketing communication and product launch strategies to achieve target financial goals
• Ability to obtain and manage voice of customer information from internal and external customers
• Demonstrated skills in project management with cross-functional teams
• Excellent interpersonal and written communication skills are required
• External customer relations experience
• Excellent organizational skills are required
• Domestic and international travel required
• Training capabilities is preferred
• Proficiency using electronic spreadsheet, database, word processing and graphical presentation software, preferably Microsoft Office applications (Excel, Word and Power Point) are required.

Education and Experience

• Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred.
• Ten or more years experience in a marketing, ideally with experience or high exposure to industrial products in American markets; sustained record of self-motivated industrial/manufacturing sales or marketing achievements. Management experienced preferred.
• Experience working with global partners is preferred.

Physical Demands

Employee may have to lift documents/work materials up to 30 pounds in weight. Employee may have to life demonstration tooling up to 100 pounds in weight. Employee will have to be able to walk/climb to a variety of primary work locations, including traveling by air/auto to remote sites. This can include occasional ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like. Employee will need to listen, understand, and speak with team members in person, telephonically, and electronically at all levels within a diverse workforce and with supported organizations. Employee will need to assess the accuracy, neatness, and thoroughness of the work assigned. Employee can work in front of a personal computer and telephone for long periods of time. Will have repetitive motions that include the wrists, hands, and/or fingers.

Work Environment

Primary work environment is temperature-controlled office setting but may also be visiting different customers where following appropriate safety protocols at the location would be required. While visiting customers, employee may occasionally be exposed to high/low temperatures, outdoor elements (such as precipitation and wind), high levels of noise, hazardous conditions, small and/or enclosed spaces, or adverse environmental conditions.

The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Direct Reports

Commercial Marketing Manager(s)

Channel Marketing Manager(s)

Sales Development Representative(s)

Key External Contacts/Clients

Engineers

Customer Relations

Territory Managers

Marketing

Product Managers

Diversity Statement

We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We will ensure your application is fairly considered and if hired, you will have an equitable opportunity to give your best at work, not because were required to, but because its the right thing to do. Enerpac Tool Group will provide reasonable accommodations within the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, reach out to our Talent Acquisition Team for additional information.

If youre looking for a unique, exciting career with variety and potential for growth, Enerpac Tool Group offers challenges & extraordinary rewards for people on a global scale

The above statements reflect the general details necessary to describe the principle functions of the job described and shall not be construed as a detailed description of all the work requirements that may be inherent in the job.