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    Product Marketing Manager - Irvine, United States - Razer

    Razer
    Razer Irvine, United States

    3 weeks ago

    Default job background
    Description

    Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

    Job Responsibilities :

    The Product Marketing Manager for PC Gaming Accessories is the regional marketing expert. This role is responsible for ensuring that Razer is successful in driving market share through brand and demand generation activities of an assigned product portfolio.
    Essential duties and responsibilities:

    • Execute the go-to-market strategy across the Americas region by creating comprehensive marketing plans and engagements to achieve sales and profit growth objectives of assigned products.
    • Work with regional and global marketing teams, sales, and global business unit teams to define regional marketing and merchandising plans and requirements from supporting teams to achieve objectives.
    • Evangelize the PC Gaming Accessories categories - Train, Educate, and Inform the PR/Sales/Marketing Team
    • Coordinate, collaborate, and drive execution of PC Gaming Accessories marketing initiatives and business requirements within the regional marketing team through engagement with different functional teams including digital marketing, online merchandising, PR, event planning, partnerships, and retail marketing.
    • Prepare and present key account sales presentations to retail accounts and end-user customers.
    • Plan, coordinate, and attend industry and regional sales events representing PC Gaming Accessories product portfolio.
    • Collaborate on game-changing marketing campaigns to drive awareness and demand for products through our partner's online sites and physical stores.
    • Execute impactful product launch plans that grow Razer's share of the TAM.
    • Implement promotion plans and strategies based on sales, partner capabilities, and market data analysis.
    • In conjunction with supporting teams, develop and present quarterly PC Gaming Accessories regional execution plan.
    • Work with the sales team to define and develop account-specific marketing plans and support across various channels including retail (Best Buy, Walmart, Target, etc.), and e-commerce (Amazon US, CA, and Mexico)
    • Provide regular competitive product and market analysis with US market share tracking, reporting & analysis.
    • Other duties as assigned.
    Pre-Requisites :

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
    • 3-5 years of category management experience or a combination of sales and marketing experience in PC Gaming (preferable) or consumer computer electronic hardware and accessories.
    • PC Gamer and/or experience with Esports.
    • Must have experience pitching/launching/selling through products in retail and e-commerce and an established record of meeting or exceeding goals.
    • Strong project management skills.
    • Data-driven mindset and strong analytical skills, able to interpret data, identify problems, and come up with constructive solutions.
    • Exceptional communication, persuasion, and presentation skills.
    • Outstanding teamwork, organizational interpersonal, and problem-solving skills.
    • Passionate, ambitious, self-starter, charismatic.
    Salary Ranges (per annum):
    $80, $134,713.00
    Disclaimer: Exact compensation may vary based on skills, experience, and location.

    Are you game?
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