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    Marketing Consultant - Scottsdale, United States - Joinmotiv

    Joinmotiv
    Joinmotiv Scottsdale, United States

    2 weeks ago

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    Description
    Develop and implement comprehensive marketing strategies to enhance brand visibility and customer engagement. Utilize analytical insights to optimize campaigns, refine target audience segmentation, and maximize the overall effectiveness of marketing efforts
    Craft and implement performance-based go-to-market campaigns, translating them into actionable plans to drive measurable results
    Provide guidance and expertise is analyzing and interpreting performance data to determine campaign success
    Provide coaching and mentorship to support the growth and development of clients' marketing teams
    Conduct weekly/monthly follow-up with clients to determine the effectiveness of marketing plans and fine-tune the tactics needed to maximize client flow
    Work collaboratively with cross-functional teams, including Operations, Finance, Human Resources, and Professional Development, to develop monthly strategies, quarterly plans, and annual plans for clients
    Develop annual marketing budgets while working collaboratively alongside the Strategic Business Unit (SBU) Finance Advisor to ensure they align with the business's overall budget
    Guide and advise on building marketing infrastructure, tech stack, and process to support long term scalability of their marketing program
    Guide and advise on the implementation of foundational marketing components, such as customer personas, the brand house, and customer journeys
    Must Haves

    Experience developing integrated marketing campaigns encompassing digital and traditional marketing tactics designed to meet the client's needs and budget restrictions
    Possess a moderate level of financial acumen in order to develop complex marketing budgets with the Finance Advisor and ability to analyze and interpret complex data to create insights that inform inform key business decisions for the client
    Can successfully advise clients on how to successfully optimize and leverage CRM software automation, such as HubSpot to increase lead conversion rate and customer retention Advanced understanding of various digital marketing platforms and how a business should implement them
    Can effectively measure performance of a marketing campaign and draw conclusions to make recommendations
    Proven ability to lead comprehensive marketing campaigns that drive quantifiable results
    Strong expertise in Excel, Google Analytics, Google AdWords, and Facebook Ads Manager
    At least 6-8 years' experience in marketing, sales, and management, preferably in a consulting capacity
    Nice To Haves

    Consultative nature, with ability to articulate high-level insights from complex data sets and highlight opportunities and risks
    Deep understanding of analytics & data reporting platforms
    Bachelor's Degree in Marketing or related area of study, or equivalent work experience
    Prolonged periods of time standing, speaking, walking, and/or sitting at a computer
    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements
    Culture Video

    Mission

    "to help clients and their teams achieve their personal, professional, and financial goals through the growth of their businesses."
    Values


    • We are inspirational.
    • We are accountable.
    • We are transparent.
    • We are aligned.
    • We are results-oriented.
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