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Social Media Manager - Claryville, United States - Frost Valley YMCA
Description
Job DescriptionJob Description Description:
We are seeking a dynamic and experienced Social Media Manager to join our team.
As the Social Media Manager, you will be responsible for developing and implementing our social media strategy across various platforms to enhance our brand presence, drive engagement, and ultimately help drive our mission forward.
The ideal candidate will be creative, detail-oriented, and have a strong understanding of current social media trends and best practices.
Requirements:
Work with the Director of Marketing Strategy to develop and execute a comprehensive social media strategy aligned with our overall marketing and organizational objectives.
Create and curate engaging and high-quality content for all social media platforms, including but not limited to written posts, images, videos, and infographics.
Monitor and engage with our social media community by responding to comments, messages, and mentions in a timely and professional manner.
Plan and execute social media campaigns to increase brand awareness and drive user engagement.Monitor social media metrics and track the performance of campaigns to identify areas for improvement.
Work with the Director of Marketing Strategy to prepare regular reports that analyze key metrics and provide insights for optimization.
Work closely with cross-functional teams, including sales and programs, to align social media efforts with overall business goals and ensure brand consistency.
Identify and engage with brand advocates and influencers to amplify our brand message and expand our reach.Monitor social media channels for potential reputation issues or crises and develop strategies to address them effectively.
Manage all aspects of our social media platforms, including content scheduling, posting, and optimization, to maximize reach and engagement.
Ensure Frost Valley's social media accounts and online presence remains consistent and compliant with YUSA Brand Guidelines.
Stay informed about the latest trends and best practices in social media marketing, and implement innovative strategies to keep our brand ahead of the curve.
Other duties as assigned by the Director of Marketing StrategyQUALIFICATIONS:
Bachelor's degree in Marketing, Communications, or related field preferred.
Proven experience as a Social Media Manager or similar role, with a demonstrable track record of success in managing social media platforms and driving engagement.
Photography experience is preferred but not requiredStrong understanding of social media analytics and experience using social media management tools (e.g., Buffer, Hootsuite, Sprout Social).
Excellent written and verbal communication skills, with the ability to create compelling content tailored to different platforms and audiences.
Strong project management and time management skills
Self-motivated, creative thinking and the ability to generate innovative ideas for social media campaigns.
Experience with graphic design and video editing tools is a plus.
Ability to work effectively both independently and as part of a team in a fast-paced environment.
Strong organizational and time-management skills, with the ability to multitask and prioritize tasks effectively.
Experience with a variety of software (e.g Asana,Meta Business Suite, Microsoft Office Suite (Word, Excel, Powerpoint) & Google equivalents, Square, Wordpress
WORK ENVIRONMENT & PHYSICAL DEMANDS:
Able to sit for long periods of time
Noise level may be moderate
Must be able to lift 35 pounds at times
REASONABLE ACCOMMODATIONS STATEMENT:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Deadline to apply:
June 30, 2024
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