- Develop and execute a grassroots prospecting plan required for new membership sales.
- Prospect for new leads, including networking, attending events, following up on referrals, and cold calling.
- Prepare presentations for prospects, demonstrating MRA's value.
- Overcome objections and negotiate with leads.
- Maintain all relevant sales information in Salesforce, including contact information and all notes relating to the prospect.
- Partners with marketing to create regular campaigns for nurturing leads.
- Partner with other members of the Members Relations team to create prospecting processes, network, and gain referrals.
- Makes outbound calls for grassroots prospecting and leads follow-up calls to potential customers by telephone and e-mail to qualify leads and sell new memberships.
- Identify new trends and technologies that affect the sale of MRA products and services.
- Keep fully abreast of market trends, including competitors, and share that information with the Member Relations team and Marketing.
- Implement and execute a transition process for new members to sales team members for long-term engagement and retention.
- Market MRA services, including training, local briefings, roundtables, and HR business solutions.
- Prepare reports on all client/prospect interactions and all other tasks as assigned.
- Travels to and attends trade shows or See and Be Seen visits.
- Bachelor's degree, or equivalent, in Marketing, Sales, Human Resources, or General Business.
- 5-7 years of experience in sales/business development, association management, or human resource-related field.
- Excellent presentation skills (formal and informal).
- Proven business development success, preferably in service sectors in consultative sales, preferably in the "sales hunter" role.
- Excellent track record in taking the initiative and generating new business.
- A passion for understanding and servicing businesses and developing partnerships.
- Exemplary service standards and sales practices.
- Proven experience in identifying new opportunities and working independently to find leads without waiting for inbound search engine optimization leads or marketing campaign results.
- Outstanding communication and interpersonal skills.
- Effective presentation skills while working with technology.
- Experience using CRM systems. Salesforce preferred.
- Ability and willingness to travel in your own vehicle throughout your territory, including visiting members at their locations. Occasional travel to MRA offices in WI, IL, MN, and OH.
- Incentive Pay
- Paid time off (vacation, holidays, sick, and a volunteer day)
- Medical, Dental, and Vision plans
- FSA and HSA accounts
- In-person or hybrid option from the Waukesha WI office
- Traditional and Roth 401(k)
- 401(k) company match
- Life and AD&D insurance
- Employee Assistance Program
- Tuition Reimbursement
- Voluntary Pet Insurance
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Business Development Manager - Madison, United States - MRA - The Management Association
Description
Be the next FACE of MRAFriendly. Accountable. Centered on Members. Engaged.
That's the FACE Culture - and what we live and breathe here at MRA.
MRA (The Management Association) is seeking a Business Development Manager to initiate contact with potential business prospects, generating qualifying leads, and converting those leads into MRA members across Wisconsin.
As a Business Development Manager at MRA, you get to: