Jobs

    eCommerce Content - Carlsbad, United States - Masimo

    Masimo
    Masimo Carlsbad, United States

    3 weeks ago

    Default job background
    Description
    Essential Responsibilities:
    • Executes creating and uploading impactful, consumer-relevant content that drives conversion while highlighting products, promotions, events, and partnerships.
    • Collaborates with key brand, creative, and DTC stakeholders to produce high-quality content to achieve growth objectives.
    • Coordinate content deliverables across various creative resources while upholding established site and brand style guides.
    • Manages content loading on the website and ensures it is consistent and linked.
    • Helps improve standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
    • Collaborates with appropriate stakeholders to ensure the timely and accurate rollout of website content changes and email marketing messaging.
    • Stays up-to-date on industry best practices and digital content trends.
    • Partnered with the internal DTC team and uses data to generate variations in content for multiple consumer segments and A/B testing.
    • Execute major and minor DTC content campaigns for the website and email, including promotional activity and seasonally relevant marketing messaging.
    • Work closely with web designers to bring content to life, coordinates content priorities.
    • Work closely with site merchandisers to provide category optimization recommendations and request categories be made for content specific needs.
    • Writes and submits briefs for internal and external partners as required.
    • Responsible for all QA and approval of content prior to launch.
    • Manage localization including translation oversight and implementation on various sites.
    • Works with brand marketing teams and DTC eCommerce manager to collaborate and develop and execute weekly, monthly, and yearly content calendars that align and support the overall global brand calendar.
    • Ability to multitask and meet deadlines while maintaining attention to detail.
    Required Qualifications:
    • 2+ years of marketing experience, preferably eCommerce / DTC
    • Ability to organize and prioritize multiple goals and projects under tight deadlines
    • Strong understanding of digital content management best practices
    • Ability to plan and execute projects involving multiple cross-functional stakeholders
    • Experience with web content management systems and/or eCommerce platforms
    • Basic understanding of HTML
    • Experience with web analytics tools such as Google Analytics
    • Strong digital / consumer copywriting skills
    • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management & planning skills
    Preferred Qualifications:
    • Experience within a direct-to-consumer (DTC) business, preferably as part of a branded manufacturer
    • Experience in a multi-brand portfolio is a plus
    Compensation: The anticipated range for this position is $75,000 to $85,000. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience.
    Carlsbad, United States
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