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    director of retail marketing, us - Boston, United States - Amundi

    Amundi
    Amundi Boston, United States

    2 weeks ago

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    Description


    The Director of Retail Marketing is responsible for assisting with driving the Retail Marketing activities in Americas and for the US platform Retail Export plan in Europe and Asia.

    The role assists in the development and implementation of Marketing plans designed to favor Amundi US's retail AUM and client base in the US and outside of the US in accordance with the firm's overall business objectives.

    Position reports to the Head of Retail Marketing, US.


    Key Responsibilities:


    Lead the development and implementation of US Retail and US Retail Export Marketing Plans in close collaboration with the Head of Retail Marketing, US, Head of Intermediary Sales and the Head International Business Development, US.

    Nurture, validate and execute marketing strategies to support Retail sales growth and client retention
    Coordinate the activities of marketing, investment, and sales teams as they relate to the promotion of Amundi expertise in the US including digital campaigns, roadshows, web-conferences and other digital or live events
    Coordinate the activities of marketing, investment, and sales teams as they relate to the promotion of US investment platform outside of the US
    Ensure relevancy, quality and availability of a complete suite of impactful collateral and any other deliverables to support sales and retention efforts, working closely with other groups within the US and non US marketing teams
    Coordinate product training efforts for local and export retail sales team
    Follow and provide analysis and/or action plan from Domestic/Export Retail market flows and trends and from Amundi Sales and Marketing analytics
    Collaborate with US and Central marketing teams to support global marketing initiatives and to implement them in the US in accordance with local regulations and standards
    Liaise with Boston, Dublin, Paris or other Compliance group on marketing materials and activities
    Manage Senior International Marketing Manager


    Requirements:
    College degree or the equivalent required.
    Advanced degree and FINRA licenses preferred

    Minimum of 7+ years of experience in a marketing or sales oriented role focused on distribution of financial services
    Demonstrated success building and implementing marketing plans designed to grow and diversify assets, revenues, profitability and client base
    Previous experience in the development and implementation of a US marketing strategy is required
    Knowledge of ETFs and mutual funds
    Previous experience in a global group as such as a fluency in any foreign language is considered a plus
    Highly organized, flexible individual with strong communication skills, attention to detail and a willingness to "roll-up their sleeves" in an environment of high volume and diverse activities
    Position will be best utilized by working from the Boston office, however travel to any US state or international region or country will be expected

    #LI-US
    #LI-Hybrid
    #J-18808-Ljbffr
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