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    Senior Marketing Specialist - Houston, United States - Nabors Industries

    Nabors Industries
    Nabors Industries Houston, United States

    4 weeks ago

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    Description

    Company Overview

    Nabors is a leading provider of advanced technology for the energy industry.

    With operations in about 20 countries, Nabors has established a global network of people, technology and equipment to deploy solutions that deliver safe, efficient and responsible hydrocarbon production.

    By leveraging its core competencies, particularly in drilling, engineering, automation, data science and manufacturing, Nabors aims to innovate the future of energy and enable the transition to a lower carbon world.


    Nabors is committed to providing equal employment opportunities to all employees and applicants and prohibiting discrimination and harassment of any type without regard to race, religion, age, color, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

    This applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

    To learn more about our Fair Employment practices, please refer to the Nabors Code of Conduct.


    JOB SUMMARY


    The Senior Marketing Specialist, Technology and Services, will play a pivotal role in crafting and executing strategic marketing initiatives that resonate with drilling contractors.


    Our broad portfolio of products and solutions empower drillers to elevate their people, performance and customers.


    Reporting to the Senior Marketing Manager, and in collaboration with the broader team, the candidate's primary focus will be promoting the digital, automation and decarbonization product lines, while also supporting core offerings and services such as robotics, capital equipment, tubular running services, managed pressure drilling, wellbore placement and aftermarket services.


    DUTIES AND RESPONSIBILITIES


    • Develop strong relationships and collaborate with the sales team, product line managers, executives and customers
    • Design and deliver measurable digital campaigns that leverage paid, earned, shared and owned content
    • Create marketing brochures, case studies, presentations and other marketing collateral
    • Contribute to the production of videos, animations and graphics
    • Oversee a social media content calendar and paid targeting campaigns
    • Manage media opportunities (interview, by-lines, op-eds) with the trade press
    • Support trade show planning and execution internationally
    • Assist product teams in the development and submission of abstracts, technical papers and presentations
    • Perform data analyses and data entry to support sales and marketing projects
    • Support sales enablement with a lead pipeline, tracking converted opportunities and monitoring marketing-influenced revenue
    • Design and conduct global customer surveys
    • Performs other duties as assigned
    Qualifications


    MINIMUM QUALIFICATIONS


    • BS/BA in Marketing or related field of study
    • 8 years or more of marketing experience (in-house or agency)
    • Excellent verbal and written communication skills
    • Strong analytical and problem-solving skills
    • Excellent time management and planning/forecasting skills
    • Excellent organizational skills and attention to detail
    • Experience managing websites and social media - primarily, LinkedIn and Facebook
    • Strong business acumen
    • Ability to travel

    PREFERRED QUALIFICATIONS


    • Energy industry experience is a plus, but not required
    • Master's in Business Administration (MBA)
    • Experience with a CRM system, preferably Salesforce
    • Experience with Sales Enablement solutions, preferably Highspot
    • Experience with WordPress
    • Moderate to Advanced comfortability with Microsoft Excel

    BEHAVIORAL COMPENTENCIES

    ANALYTICAL THINKING

    Interpret, link, and analyze information in order to understand complex issues


    ADAPTABILITY

    Adjust own behaviors to work efficiently and effectively in light of new information, changing situations, and/or different environments. Learns quickly.


    CUSTOMER FOCUS

    Understand internal/external customer needs and concerns in the short to long-term, and provide sound recommendations and or/or solutions


    COMMUNICATION

    Listen to others and communicate effectively in a manner that fosters open communication. Strong presentation and communication skills, both verbal and written. Ability to effectively communicate with senior leaders internally and with internal/external customers


    ACCOUNTABILITY

    Holds self and others accountable for measurable high-quality, timely and cost-effective results. Determines objectives, sets priorities and delegates work. Accepts responsibility for mistakes. Complies with established control systems and rules.


    TECHNICAL COMPETENCIES

    WRITTEN COMMUNICATION

    Advanced writing skills, ability to write free of punctuation or grammatical errors. Clear, concise with the ability to write quickly, clearly and correctly. Targeted audience easily understands writing and is formatted correctly for the delivery method.


    PROJECT MANAGEMENT

    The application of knowledge, skills, tools and techniques to project activities in order to meet or exceed stakeholder needs and expectations from the project


    PHYSICAL REQUIREMENTS / WORKING CONDITIONS


    • Office environment, able to work off site as needed
    • To perform this job successfully, an individual must be able to perform essential duties of the position. The requirements above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    • While performing the duties of this job, the employee is frequently required to sit. The employee is occasionally required to stand, walk and use hands. The employee may occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job includes close vision and distance vision.
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