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Head of Marketplace Growth - Austin, United States - Square Domain
Description
At SQUAREdomain, our mission's to help our clients achieve & maintain their competitive business advantage by finding, attracting & nurturing the very best consultants for their leadership teams.
We have partnered with a client that is looking for Head of Marketplace Growth is responsible for developing lead growth strategy.
The ideal candidate is passionate about Open Source Software, Agile methodology and Product Led Growth. Obsessed with data driven decisions. Ideally with active github account and advanced Hubspot certification.The goal is to ensure that the client becomes the destination site for Communications Service Providers, Businesses and Developers looking to build or buy contextual telco applications.
The Head of Marketplace Growth is a highly motivated, resourceful, and Internet-savvy individual with affinity for Open Source Software.Continuously pull together market research, customer insights, and analysis to deliver timely intelligence on emerging trends and customer needs that drive marketplace traffic.
The candidate is responsible for implementing promotional campaigns used for B2B marketing, designing and managing blogs and social media related to the marketplace.
Responsibilities:
Drive traffic from search engines, open source assets and social channels to MarketplaceIdentify and drive projects with development and analytics teams to increase organic sharing on siteBuild social publishing strategies with the business counterpart to increase social presenceEnhance seller experience including policies, seller marketing, featuring products and providing analyticsIdentify and implement product marketing strategies that increase conversions from Free and open-source software (FOSS) and trial users to paid subscribersImprove search engine optimization and increase product exposure in Google search resultsAnalyze data and provide relevant metric reporting and analytics on all online marketing promotions, as well as on learning product performanceDevelop mobile device compatibility marketing initiatives and activities to drive overall revenueMonitor product usage metrics, design and implement automated campaigns to drive deeper product adoptionImplement automation that signals to the sales and customer success teams when to reach out for a conversation with customersAccountabilities and
Performance Metrics:
Meet revenue-based financial goalsMeet/exceed traffic and new user acquisitions targetsImprove conversion rates from visitors, open sources users and trials to paid subscribersSuccessfully manage social platforms to boost traffic
Organizational Alignment:
Reports to VP MarketingEnlists the support of Product Managers and Business Development Specialists as neededClosely coordinates company executive involvement on ROI and success metrics
Qualifications Requirements:
Minimum three years of traffic growth experience, affiliate marketing, SEO and/or site management in a business-to-business marketplace environment.
Bachelors degrees in marketing or communications or computer scienceAdditional Information Behavioral Traits for Success:
High standard of quality for work performed.
Tenacity, adaptability, and stress tolerance.
Natural tendency to take proactive steps to achieve objectives.
To schedule IMMEDIATE interview for this role, and other related roles, please send across your updated resume to deepa [at] squaredomain [dot] com, and we shall revert immediately.
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