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    Product Manager - Plano, United States - BENQ AMERICA CORP

    BENQ AMERICA CORP
    BENQ AMERICA CORP Plano, United States

    4 weeks ago

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    Description

    Job Description

    Job Description

    Join the BenQ Team

    Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life."

    We are hiring a Product Manager for our LCD display product line. This position supports the product management team and works closely with Sales, Marketing, Warehouse, and Operations.

    Duties and Responsibilities:

    Product Planning and Lifecycle Management

    • Product training for the internal sales team, authorized reseller, and customer service team
    • Sales, Inventory, and Production Management micromanage each product's weekly sales and inventory trend; co-work with HQ for production planning
    • Maintain and provide all updated price lists and spec sheets for existing EOL and incoming models
    • Competitor analysis – understand specification and pricing structures and market positioning of LCD products

    New Product Introductions/ Go-to-market.

    • Set up goals of marketing activities and sales tools for new products, provide product briefing to the PR agency and channel partners, and follow up as needed
    • Prepare comprehensive go-to-market plans for new products, such as creating ideas and running campaigns for Website/brochures/email blasts/advertisements/videos/social media
    • Provide support and input for product merchandising, demos, and training sessions
    • Able to translate product technologies into customer benefits, collaborate with external associates to enhance product knowledge and presentation

    Channel Partners Management

    • Ensure accurate and compelling product content is displayed both online and in-store
    • Process and forecast quantity and pricing for yearly/quarterly/monthly contracts, co-ops, sell-through rebates, and payment requests for strategic accounts
    • Conduct market demand forecasting and offer solutions to drive sales growth
    • Maintain the relationship with strategic channel partners, identify potential new opportunities, and coordinate with the Sales team to develop new business
    • Develop sales collateral, tools, and training programs to empower the sales team
    • Ensure sales representatives are well-equipped to sell and communicate product benefits effectively

    Channel Assets

    • Assist the channel communications and programs team with content proofing, production and deployment to ensure content is articulately crafted and delivered on-time
    • Ensure BenQ content is created accurately on partner marketing portals, targeted specifically for our partner audience, and cadence of communications is on point
    • Coordinate the creation of marketing collateral and promotional materials to support channel partner activities and sales efforts as needed

    Key Partner Relations:

    • Adopt a proactive approach to channel marketing by developing relationships with strategic partner account contacts; work together to build customized co-marketing campaigns that drive brand awareness and measurable demand
    • Support roadshows and conferences with KPM teams to drive partner education, adoption and demand generation

    Pricing

    • Monthly updates and communication of distributor and dealer prices
    • Recommend a monthly master price list including expected sell-in/sell-through and channel program funding
    • Review bids/deals and provide effective price quotes to win business

    Reporting and Analysis:

    • Organize and maintain forecast, revenue, and product reports

    Required Experience, Knowledge, Skills, and Abilities:

    • Product manager background of over three years in the IT or gaming industry
    • Good understanding of PC hardware/ monitor specs
    • Solid mathematics background
    • Streamline communication and organizational skills across different teams
    • Experience working in a fast-paced technology environment
    • Demonstrated ability as a product or technology advocate
    • Strong organizational, analytical, and decision-making skills
    • Excellent prioritization, time management, and organizational skills are a must.
    • Effective oral and written communication, problem-solving, and organizational skills; strong attention to detail
    • Proficient in Microsoft Office Suite
    • Maintain a professional, efficient, and service-oriented demeanor with all customers

    Education:

    Bachelor's degree

    Position Type:

    • Full-Time
    • Office Based

    Compensation:

    Based on experience, we offer a competitive base salary plus a sales bonus

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