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    Director of Communications - Dallas, United States - Catholic Schools Office - Catholic Diocese of Dallas

    Catholic Schools Office - Catholic Diocese of Dallas
    Catholic Schools Office - Catholic Diocese of Dallas Dallas, United States

    1 week ago

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    Description
    St. Patrick Catholic School

    PK3-8th Grade

    St. Patrick Catholic School

    Job Descriptions and Responsibilities

    Embracing the Gospel, Transforming Hearts and Minds

    Director of Communications

    Full Time 12 Month Position, Exempt

    The Director of Communications leads strategic communications and marketing initiatives that foster the school's vision and mission. The director oversees both internal and external messaging for critical school communication and is responsible for the development and implementation of a comprehensive and dynamic communications, marketing, and public relations strategy for the school that supports the strategic plan, academic, admission, and fundraising objectives. The Director must have excellent community relations skills and be able to speak professionally and tactfully to external agencies as necessary. Our Director of Communications:

    Provides a positive Christian role model for students through actions, words, and attitudes.
    Communicates effectively and proactively with all school constituents to identify, photograph, and develop newsworthy content to showcase through media releases, St. Patrick website, blogs, and social media that promote student activity, work, events, and accomplishments.
    Infuse Catholic Identity into school messaging.
    In conjunction with office manager, oversee and maintain the school's website – design, content development, and functionality – including internal components of the website portals, in order to promote the visual image and voice of the school.
    Work closely with the IT staff to support website portals. Seek innovative opportunities to enhance the website (videos, podcasts, news stories, photos, etc.)
    Initiate new functionality for the website in keeping with evolving technology, including updating the mobile application website as needed with regards to content, navigation, and readability.
    Maximize public awareness of St. Patrick School and its mission through a single, clear voice that establishes brand identity.
    Identify strategies for building and enhancing the school's reputation in the community, including external partners and other private and public schools.
    Review, address and respond to email communication received via the website.
    Set priorities and strategies for communications, marketing, and events planning; collaborate with staff and volunteers on implementation, and ensure deadlines are met with quality, consistency, and accuracy.
    Lead the editorial development, design, production, and distribution of print, digital, and social media content ( weekly update, campaign materials, advertisements, admissions, banners, Spirit Wear, programs, and invitations and fliers for school events).
    Collaborate with the Director of Advancement and School Principal to design strategies and implement actionable marketing plans that support the school's admissions and development objectives, including fundraising campaigns. Oversee the design, including all marketing collateral and advertisements; ensure consistent messaging with all electronic and print media.
    Research, collaborate, and manage all outside creative resources ( graphic designers, contractors, photographers) as well as volunteers to ensure alignment on communications.
    Alongside office manager, answer and direct phone calls to school. Manage student and parent check in and check out using Raptor system.
    Fulfills all requirements for professional development.
    Ability to maintain confidential and positive working relationships with administrators, faculty, staff, parents, students, school and community organizations, vendors, and the general public.
    Abides by and enforces the procedures and directives in the Faculty Handbook, the Student/Parent Handbook and the Handbook of Policies and Procedures for Elementary and Secondary Schools.
    Carries out additional duties, directives and school/diocesan policies as requested, including serving on school committees.
    Requirements:

    Be proficient in:

    Written and Oral Communication Skills
    Desktop publishing design and management of design production-currently Canva and Bloomerang.
    Social Media-Instagram, Facebook, LinkedIn
    Professional requirements:

    BA/BS in Communications, Marketing, public relations, or the equivalent.
    Experience in communications or marketing, preferably in the nonprofit and/or independent school sector.

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