Digital Marketing, Sr. Manager - Birmingham, United States - PwC

Description

Specialty/Competency: IFS - Clients & Markets

Industry/Sector: Not Applicable

Time Type: Full time

Travel Requirements: Up to 20%

Job Requirements and Preferences :

Basic Qualifications :

Minimum Degree Required :

High School Diploma

Minimum Years of Experience :

6 year(s)

Preferred Qualifications :

Degree Preferred :

Bachelor Degree

Preferred Fields of Study :

Marketing, Analytics

Additional Educational Preferences :

Three years of specialized training and/or progressively responsible work-experience focused on process improvements, transformations and/or system implementations.

MarTech, Marketing Analytics, Business, Computer Science

Certification(s) Preferred :

One or more of the following certifications or accreditations: Adobe Certified Professional or Expert - Real-Time CDP Business Practitioner / Adobe Certified Professional in Target, Analytics and/or Launch

Preferred Knowledge/Skills :

Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs:

• Mapping marketing and business strategies into architecture and technology strategy;
• Having an enhanced understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc);
• Driving end to end digital marketing transformation by scoping and shaping strategy, business goals, marketing innovation, programs and deliverables;
• Consulting and delivering enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.);
• Providing strategic thinking, leadership and solution development across technologies & programs, including: Analytics, personalization, customer data platforms (ex: Adobe, Redpoint, Salesforce), data management platforms (Adobe, Oracle, Salesforce), ad technology, testing and optimization;
• Leading digital marketing platform strategy, design and architecture;
• Having familiarity with SOAP/REST APIs and running data queries with SQL or similar language;
• Engaging with business and technology leaders to understand strategy, articulating solution options, evaluating tradeoffs and influencing key decisions;
• Defining goals for technology components and frameworks including reference architectures and implementations for martech/adtech solutions, including, but not limited to data management platforms and customer data platforms;
• Thinking strategically about business, marketing and technical challenges;
• Evaluating, implementing and managing martech/adtech solutions (i.e. customer data platform);
• Familiarity with CRM/MAP platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud);
• Having hands on experience with data flows, system integrations, enterprise/shared systems, governance/framework documentation and identity management methodology;
• Working with audience based digital marketing strategy either at an agency or brand; and,
• Driving project managing through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget;
• Owning the Marketing Technology Architecture from end to end;
• Being responsible for integrity, structure and development of Marketing Technology products;
• Leading coordination with enabling functions such as IT and the global marketing organization;
• Leading digital experience development cycles, requirement gathering, development, QA and optimization;
• Directing team and coordinating implementation strategy for a technology stack that is aligned to business needs;
• Implementing the strategic roadmap and long-term vision for MarTech investments to improve the business;
• Driving change management, including implementation of new marketing technology rollouts;
• Contributing to training of marketing software and user adoption;
• Providing required access for data and applications, assisting in deployments in addition to external integrations to AEP; and,
• Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy.

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

• Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
• Deal effectively with ambiguous and unstructured problems and situations.
• Initiate open and candid coaching conversations at all levels.
• Move easily between big picture thinking and managing relevant detail.
• Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
• Contribute technical knowledge in area of specialism.
• Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
• Navigate the complexities of cross-border and/or diverse teams and engagements.
• Initiate and lead open conversations with teams, clients and stakeholders to build trust.
• Uphold the firm's code of ethics and business conduct.

Learn more about how we work:

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy:

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines:

For positions in California, Colorado, Hawaii, Nevada, New York State, or Washington State, or for opportunities that will report to a supervisor, office or other work site in New York State, please visit the following link for pay range information:

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