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    Digital Marketing Manager - Fort Collins, United States - Enlitic

    Enlitic
    Enlitic Fort Collins, United States

    3 weeks ago

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    Description


    Job DescriptionThe Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote Enlitic products solutions and services.

    They play a major role in enhancing brand awareness within the digital space, as well as, driving website traffic and acquiring leads/customers.

    Getting the word out in the digital space about our brand and product is key. The Digital Marketing Manager identifies and evaluates new digital technologies using Web analytics tools to measure site traffic. Through this they can better optimize marketing campaigns, email marketing, social media and display and search advertising.

    This person is responsible for driving relevant consumers, with the goal of improving brand recognition, trust and ultimately drive purchase intent.

    Position ResponsibilitiesDevelop and manage content marketing to existing and potential customersIdentify or generate content that is on brand and engaging for our existing customers and the broader healthcare populationManage our social networks improving our reach and visibility within our community and in the broader community of healthcareCreate email campaigns for different customer situationsDevelop tracking tools and measure effectiveness of different campaignsSupport Product Managers in the development and management of digital and printed collateralCreate collateral for Product Managers for in-market marketing campaignsUtilize performance reports to measure the impact of marketing effortsUtilize the performance reports to identify opportunities for changes to customer engagement campaignsAbility to work well in matrix organization.

    Superb written and verbal communication skills.-varies writing style to meet needs-presents numerical data effectivelyRequirementsLocation Fort Collins, Northern Colorado Area or Remote Relocation assistance availableEducationBachelor's DegreeExperience5+ years working experience in MarketingExperience in marketing, with preference for those with experience in digital marketing and content marketingFamiliarity with utilizing CRMEntrepreneurial mindset, and flexibilityProven independent working styleStrong problem solving and creative skillsThe ability to exercise sound judgment and make decisions based on timely analysisWillingness to jump in and do what's necessary to ensure the company is successful everydayISO/QMS Requirements Understand and practice all requirements of EN ISO 13485:2016, ISO 13485:2016 MDSAP including 21 CFR 820, QMS Manual, Process Flows and Work Instructions.

    Experience with EN ISO 62304:2006 a plus.

    Comply with applicable regulatory requirements (including but not limited to MDSAP participating countries and CE Marking).Support Internal and External audits.

    Benefits Our people love working here because they are challenged by unique and difficult problems. Health, vision, and dental insurance Company paid Short Term Disability Company paid Long Term Disability Company paid employee Life Insurance Up to 6% 401k match Unlimited Paid Vacation $150 a month health and fitness stipend


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