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    Digital Marketing Manager - Fort Collins, United States - Enlitic

    Enlitic
    Enlitic Fort Collins, United States

    3 weeks ago

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    Description
    Job Description

    The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote Enlitic products solutions and services.

    They play a major role in enhancing brand awareness within the digital space, as well as, driving website traffic and acquiring leads/customers.

    Getting the word out in the digital space about our brand and product is key. The Digital Marketing Manager identifies and evaluates new digital technologies using Web analytics tools to measure site traffic. Through this they can better optimize marketing campaigns, email marketing, social media and display and search advertising.

    This person is responsible for driving relevant consumers, with the goal of improving brand recognition, trust and ultimately drive purchase intent.

    Position Responsibilities

    Develop and manage content marketing to existing and potential customers
    Identify or generate content that is on brand and engaging for our existing customers and the broader healthcare population
    Manage our social networks improving our reach and visibility within our community and in the broader community of healthcare
    Create email campaigns for different customer situations
    Develop tracking tools and measure effectiveness of different campaigns
    Support Product Managers in the development and management of digital and printed collateral
    Create collateral for Product Managers for in-market marketing campaigns
    Utilize performance reports to measure the impact of marketing efforts
    Utilize the performance reports to identify opportunities for changes to customer engagement campaigns
    Ability to work well in matrix organization.
    Superb written and verbal communication skills.
    -varies writing style to meet needs
    -presents numerical data effectively

    Requirements

    Location

    Fort Collins, Northern Colorado Area or Remote
    Relocation assistance available

    Education

    Bachelor's Degree

    Experience
    5+ years working experience in Marketing
    Experience in marketing, with preference for those with experience in digital marketing and content marketing
    Familiarity with utilizing CRM
    Entrepreneurial mindset, and flexibility
    Proven independent working style
    Strong problem solving and creative skills
    The ability to exercise sound judgment and make decisions based on timely analysis
    Willingness to jump in and do what's necessary to ensure the company is successful everyday
    ISO/QMS Requirements


    Understand and practice all requirements of EN ISO 13485:2016, ISO 13485:2016 MDSAP including 21 CFR 820, QMS Manual, Process Flows and Work Instructions.

    Experience with EN ISO 62304:2006 a plus.
    Comply with applicable regulatory requirements (including but not limited to MDSAP participating countries and CE Marking).
    Support Internal and External audits.

    Benefits

    Our people love working here because they are challenged by unique and difficult problems.

    Health, vision, and dental insurance
    Company paid Short Term Disability
    Company paid Long Term Disability
    Company paid employee Life Insurance
    Up to 6% 401k match
    Unlimited Paid Vacation
    $150 a month health and fitness stipend

    #J-18808-Ljbffr
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