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Manager of Marketing - Minneapolis, United States - Big Brothers Big Sisters
Description
We are seeking a dynamic Marketing and Communications Manager who will put the agency's marketing and communications plan into action utilizing content and creative marketing strategies.
You will play a key role in helping reach, engage and inspire new volunteers and donors to join our mission, and support our agency's strategic goals of ensuring youth (Littles) have greater access to diverse mentors (Bigs) and opportunities that amplify their potential.
The ideal candidate will have a fearless approach to innovation and creativity, as well as a keen eye for details and design aesthetics.
This role requires an individual that can proactively manage multiple time-sensitive and competing priorities, and has the ability to cultivate multiple internal and external stakeholders.
As The Marketing & Communications Manager, You AreRepresentative of the lived experience of youth and families in our programs
An authentic and engaged community advocate, building relationships and belonging
Dedicated to driving exceptional customer service, fostering meaningful participant interactions, ensuring that every interaction reflects our agency values and commitment to justice, diversity, equity, and inclusion (JEDI)
Curious, innovative and continually looking to seize new opportunities and navigate challenges
Creative and passionate about storytelling through fun, eye-catching visuals that speak with our brand's youthful voice
Goals motivated, data driven and analytical
Willing to problem-solve and make decisions with an open, strategic and inclusive mindset
An empathetic and strong communicator who can work individually and collaborate across all levels of the organization
You'll join a diverse and collaborative Advancement Team that utilizes a community-centric approach, welcomes opportunities and challenges, and celebrates being our authentic selves.
Job Details
Location:
Hybrid (Flexibility to be in office Tuesdays & Thursdays, and work from home other days)
Hiring Salary Range:
$58,000-$66,000 Starting salary will depend on your skills and demonstrated readiness for the role.
Hours/Day:
Monday-Friday, 40 hours a week – including evenings and weekends once or twice a month.
Job Type:
Full Time, Exempt
Supervisor:
Director of Marketing & Communications
Essential Job Functions
Content & Creative Marketing Management
In collaboration with the Director of Marketing & Communications and Senior Marketing & Communications Coordinator, execute the agency's marketing and communications plan by creating, designing, distributing and managing content targeted for key audiences through a variety of channels (i.e. website, email, social media) and campaigns (i.e. fundraising, recruitment, agency events).
Co-develop brand personas and relevant messages for key audience segments that help attract and motivate high-demand volunteers and donors in the five-county Twin Cities metro area.
Lead graphic designing with fun, creative and innovative approaches to content marketing. Collaborate with the Marketing and Communications team to design and produce engaging, visual content (i.e. web pages, stories, graphics, flyers) that aligns with branding guidelines and effectively communicates key messages to diverse target audiences. Manage and maintain content and creative tasks, projects, libraries, inventory and archives.Plan, review and support the distribution of marketing content through , social media posts, direct mail, e-newsletters and email campaigns to nurture and engage our community of audiences.
Co-manage online communities through social media, direct messages, reviews and emails (i.e Instagram, Facebook, LinkedIn, ThinkBig inbox, Google Reviews, Facebook Group for Bigs).
Work in collaboration our website vendor to help maintain (i.e. critical updates, enhancements, renewals, etc.), increase accessibility in website content and navigation, and create new and innovative approaches that bring match stories and moments to life.General Marketing & Communications Support
Attend and support BBBS events as appropriate to gather content, creative assets (photos and videos) and information that can be shared via newsletters, blog posts, social media, etc.
Support overall data analysis and impact of Marketing & Communications by tracking progress, trends and insights that help us get closer to our strategic and mission-aligned goals.
Help manage print orders, invoices, and vendor relationships, and take part in understanding financials to utilize and optimize our budget.
Assist the organization and staff with internal marketing and communications support, particularly around JEDI, BBBS values, and workplace culture, as needed.
Other opportunities and duties as assigned, or as requested for personal and career development.Contribute to the mission and success of the agency
Adopt strengths-based perspectives when discussing specific groups or contexts, particularly those historically marginalized.
Handle data from youth, families, mentors, or other constituents with care, ensuring secure and private maintenance.
Stay informed about community needs, resources, and networks.
Collaborate with others to achieve goals outlined in the annual business plan.
Honor and respect the diversity of lived experiences, fostering an inclusive and equitable environment within the organization.
Represent BBBS well in the broader community.
Assist in agency-wide events and initiatives including recruitment, fundraising, event management, and community outreach.
Requirements
Requirements
While we have identified specific requirements for this role, we acknowledge that not all candidates may possess every requirement listed.
We encourage all applicants who believe they possess the necessary skills and experience to apply, regardless of whether they meet each requirement to the fullest extent.
Education and ExperienceBachelor's Degree in Marketing, Communications, Public Relations, or related field, OR at least 4 years of related experience
Required 3-5 years of experience in content marketing, email marketing, social media marketing, website marketing, graphic designing, nonprofit marketing and communications, and/or a related field.
Nonprofit experience preferred, not required.Demonstrated experience in leading, planning, designing, implementing and managing impactful content, creatives and campaigns for marketing and communications plans.
Experienced storyteller, copywriter, graphic designing, videography and photography. Website, social media and email management is highly preferred.
Proficiency in Spanish is valued. BIPOC candidates are strongly encouraged to apply.
Knowledge, Skills And Abilities
Demonstrated ability to lead accessible and effective communication to diverse audiences with deep commitment to justice, equity, diversity and inclusion (JEDI).
Experience with successful execution of content marketing plans, creative strategies, and marketing and communications campaigns, projects and tasks.
Experience planning and leading tasks and projects independently and collaboratively; flexibility managing and prioritizing effectively in order to meet established goals and adapt to changing priorities or new opportunities.
Proficiency with Google, Asana, Canva, Wordpress or similar, Microsoft Office, including Word, Excel, and PowerPoint, Zoho, Constant Contact, Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn.
Adobe experience valued.Experience working inclusively with diverse teams and individuals to build belonging.
Have a valid driver's license and a reliable means of transportation for the performance of work responsibilities; local travel is required.
Ability to work a flexible schedule as needed, including nights and weekends for events.Physical Requirements
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copy machines and filing cabinets. This role must be able to remain in a stationary position 50% of the time.
About BBBSTC
Big Brothers Big Sisters Twin Cities is the largest and oldest youth mentoring organization in the greater Twin Cities serving Hennepin, Ramsey, Anoka and parts of Dakota and Washington counties.
Each year, we match up to 2,600 youth (Littles) and their families with caring adults (Bigs) who volunteer as youth mentors.
We know all youth benefit from having another caring adult in their life as they experience life's opportunities and challenges.
Together with our community, we want every young person to have a mentor, be affirmed in who they are, and explore who they want to be.
Mission:
Create and support mentoring relationships that ignite the power and promise of youth.
Values:
Relationships, Belonging, Youth-Centered, Continuous Learning & Improvement
Justice, equity, diversity, and inclusion (JEDI) are integral to our mission and values at BBBS.
We actively incorporate JEDI practices into our daily work to build an organization that recognizes, celebrates, and honors the diverse backgrounds, lives, and experiences of all constituents.
Benefits
We care deeply about our employees and know holistic support is essential for our staff to carry out the BBBS mission.
Our generous employment package includes medical, dental, vision and pet insurance, employer-paid short & long-term disability insurance, and life insurance, Health Savings Account (HSA) or Flexible Spending Account (FSA), paid time off accrual & 13 Paid Holidays, and 403(b) retirement plans with employer match.
We recognize the need for flexible scheduling and remote work.Employees are able to work with their supervisors to identify a schedule that works best for both them and the agency.
Workplace Culture
BBBSTC is an mission-centered, inclusive workplace that strives to create a space where our 60+ employee's unique talents, learning styles and lived experiences are valued.
In addition, we hold monthly all staff meetings and gatherings, and provide the opportunity to join affinity groups (BIPOC, LGBTQIA+, Mental Health, and White Bodied Accountability), and agency committees (JEDI, Engagement & Connection, and Building & Safety).
Our Hiring ProcessOur People & Culture team is committed to a person-first centered approach to our hiring process. We believe in a respectful experience for all parties involved and are committed to taking a JEDI approach.
Candidates can apply online via this link:
BBBS Careers
. Include a cover letter and resume . For all positions, our hiring process includes a Zoom screen and in-person panel interviews, reference and background checks for final candidates. All staff are required to be fingerprinted through the Bureau of Criminal Apprehension (BCA) within the first week of employment.
Persons of color, women, members of the LGBTQ community, veterans, and individuals with disabilities are strongly encouraged to apply.
If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to the Human Resources team at At this time, we are unable to provide company sponsored visas and are only considering candidates who are eligible to work in the United States.
The above statements are not intended to encompass all functions and qualifications of the position. Rather, they are intended to provide a general framework of the requirements of the position. Employees may be required to perform other functions not specifically addressed in this job description.#J-18808-Ljbffr