AVP, Marketing - New York, United States - Community Preservation Corporation

Description

Job Description

About CPC Climate Capital:

CPC Climate Capital is a new division within The Community Preservation Corporation (CPC) and a sub-award partner of Climate United Fund. CPC Climate Capital will support Calvert Impact in the deployment of approximately $2.5 billion in Greenhouse Gas Reduction (GGRF) funds by advancing the CPC Climate Capital Multifamily Decarbonization Strategy nationally. CPC Climate Capital was selected to administer a portion of the awarded GGRF funds on behalf of the Environmental Protection Agency (EPA) to provide subordinate debt financing to owners of multifamily housing nationally to reduce or eliminate on-site fossil fuels, thereby reducing greenhouse gas emissions. These climate goals will be simultaneously delivered against other critical national priorities, including the creation and preservation of affordable housing, promoting equity and environmental justice, and support of high-quality jobs.

For more information, please visit us at

About Climate United:

Climate United is a partnership of three national non-profits—Calvert Impact, The Community Preservation Corporation (CPC) and Self-Help—that are complementary in their expertise and like-minded about the imperative to make sure that all Americans, particularly those bearing the greatest burden from the climate crisis, participate in and benefit from the movement to reduce carbon emissions. Between them, the organizations have 120 years of experience directly deploying more than $30 billion in low-income communities that are disproportionately affected by climate change. The core partners will be joined by multiple deployment and implementation partners to assist with management and mobilization of a portion of the $14 billion National Clean Investment Fund established by the federal government as part of the Inflation Reduction Act.

Role Summary:

CPC Climate Capital is recruiting an AVP, Communications to join our growing External Affairs team. The Assistant Vice President, Communications will be responsible for overseeing new and existing communications/marketing initiatives and brand and messaging consistency both internally and externally. The position will work with the VP, Director of Communications to strengthen CPC Climate Capital's relationship with our partners both internally (other departments and field offices) and externally (borrowers, government partners, vendors, etc.), and assist with the supervision of the communications operation, including managing daily content approvals of communication material and delegation to team members. The Assistant Vice President, Deputy Communications Director will take the lead on strategic planning and execution of certain other communications and marketing activities and campaigns, including events, webinars, and partner communications.

What You'll do:

• Work closely with External Affairs team to set long-term goals for branding and promoting CPC Climate Capital's businesses, mission, and impact; both in New York and other markets nationally
• Play a key role in helping to plan for key department verticals, including marketing and public relations goals, brand strategy, digital communications/marketing strategy, and budgeting
• Lead the creation of content for CPC Climate Capital's digital social media platforms, email marketing and communications, and website as well as execution of larger digital projects as needed. Ensure integration into the goals and objectives of the Climate United partnership
• Oversee and manage the production of CPC Climate Capital's Impact Report. Working with staff to develop the concepts/themes/metrics and projects to highlight as well as with our external vendors to develop and maintain a timeline for completion, design, and copywriting
• Support senior and executive staff with communications activities including but not limited to: drafting external emails to customers and partners, building briefing documents and supporting materials (i.e. PowerPoint presentations, run of shows, background materials, presentation support, etc.)
• Oversee our work across departments and with outside vendors to oversee the creation and updating of collateral material that promotes CPC Climate Capital's products, social impact, thought leadership and brand. Work with staff and vendors to coordinate collateral materials for both printed and electronic distribution
• Ensure visual brand consistency by overseeing CPC Climate Capital's digital and print graphic design work
• Support relationship the company's public relations and advertising firms on retainer: Play a lead role in implementing new marketing campaigns, as well as vetting and facilitating earned media/PR opportunities
• Oversee the development of materials for "special projects" which fall outside CPC Climate Capital's normal marketing materials as well as for more formal programs and initiatives that may vary from year to year. Working with staff and vendors to produce collateral and other marketing materials for both printed and electronic distribution
• Perform other administrative duties, as required

Skills and Experience:

• Bachelor's Degree and minimum 5 years of related work experience required
• Media relations experience and experience or knowledge of real estate lending strongly preferred but not required
• Strong analytical, organizational, and research skills and ability to lead and handle multiple time-sensitive projects under tight deadlines internally and externally
• Strong writing, editing, and proofreading skills, as well as attention to detail
• Strong interpersonal skills required; temperament to communicate with all levels of management in a tactful, pleasant, and professional manner
• Proficiency with Microsoft Excel/Word/Outlook, PowerPoint, and general database systems is required
• Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator), preferred, but not required
• Proven proficiency in creating social media content for social media required
• Proficient in customer relationship management (CRM) tools such as HubSpot for contact list generation, email marketing, etc
• Prior experience managing social networks through Hootsuite preferred but not required
• Knowledge of WordPress web management system preferred but not required
• Occasional travel required

What We Offer:

• Competitive compensation
• 401(k) retirement plans with employer match
• Medical, dental, and vision benefits for employees and their dependents
• Commuter benefits
• PTO for vacation, personal days, sick leave, holidays, jury duty, bereavement, parental leave, and disability
• Tuition assistance program
• Two "work from anywhere" weeks per year
• Summer Fridays
• Collaborative working spaces
• Service days to support our communities
• Employee development and engagement events
• More about our offerings and culture here

This is a full-time, hybrid role where you will work from the Manhattan office two – three days a week. The salary range is $115,000 – $125,000, dependent on experience.

The Community Preservation Corporation is an Equal Opportunity Employer and all employment-related decisions including recruitment, selection, evaluation, promotion, compensation, training and termination are made without regard to race, creed, color, national origin, sex, disability, marital status, status as a veteran, sexual orientation or gender identity, or any other protected status.