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Marketing Manager, CLIMB Program, HBS Online - Boston, United States - Mosaec
Description
USA – MA – Boston,Job Summary Harvard Business School Online is Harvard Business School's vision of business education reimagined for the digital age
Our mission is simple:
to create learning experiences that bring business education to life. HBS Online offers a unique and highly engaging way to learn vital business concepts. To see these techniques in action and gain actionable skills and insights, check out HBS Online's
Sample Business Lessons .
This is a half-time (20 hours/week) opportunity supporting the success of the new
Credential of Leadership, Impact and Management in Business (CLIMB) program at Harvard Business School Online .
This position will formulate and execute a comprehensive marketing plan to reach two key audience segments:
New Leaders and Experienced Leaders.
This position will support revenue and enrollment goals of the new program by refining ways to reach target audience, refine advertising and messaging, analyzing funnel data to identify key areas in conversion process, as well as providing insights and recommendations to program advising function.
Position Description Formulate and execute a comprehensive marketing plan to reach two key audience segments:New Leaders and Experienced Leaders. Research direct buys to reach these audiences in more targeted ways Refine our paid media advertising for the program Develop and optimize e-mail workflows and messaging Lead webinars to support registration and help plan other live marketing opportunities such as CLIMB events at HBS Online's annual conference, Connext Analyze demographic and funnel data and make recommendations for most impactful use of resources Partner closely with the program advising function to reach our increasing revenue goals Craft presentations and communicate recommendations, insights, and data to cross-functional teams Position responsible for other duties as assigned Basic Qualifications High School Diploma, GED, or equivalent is required 5+ years of related experience Education beyond high school may count toward experience Additional Qualifications and Skills Prior product marketing experience preferred An ability to communicate clearly and professionally with internal audiences (e.g. faculty, software engineers, marketing managers) and external audiences (e.g. prospective customers or partners) is critical Experience conducting research, gathering information from many sources, filtering what is most important, and synthesizing findings into actionable recommendations Experience with email automation tools (Salesforce Marketing Cloud a plus) Proficiency in Office suite, with emphasis on Excel and PowerPoint Demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results Strong written and verbal communication skills, as well as demonstrated presentation and negotiation abilities Pitches in where needed –
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