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Full-Time Digital Content Specialist - Indianapolis, United States - The National Institute for Fitness and Sport (NIFS)
Description
Job DescriptionJob Description
Summary:
The Digital Content Specialist will assist in the development and implementations of marketing strategies across all digital channels to meet organizational needs within fitness management and the fitness center.
Primary responsibilities include content creation for campaigns, special projects, shooting and editing photo and video, coordinating social media accounts (Linked In, Facebook, Twitter), the blog and collaborating with the Director on projects related to earning/managing qualified leads for new business.
This individual will report to the Director of Marketing.Essential Duties:
Collaborate cross-functionally with fitness center and fitness management teams to source and create engaging content that aligns with brand look and feel.
Work with Director of Marketing to ideate and strategize on digital marketing strategies, maintaining calendars and social strategies for timely execution
Actively engage with audience on all platforms, responding to message and comments in a timely manner and escalating any questions or issues as necessary
Assist in shooting and editing photos and video content for project creation
Manage time-sensitive content, ensuring timeliness of content submitted
Assist with developing and managing additional storytelling assets, including blogs and accompanying photos and video. Oversees the filing of such assets.
Assist in website management via HubSpot as needed.
Attends to "fix page" warnings
Develops and updates lead nurturing campaigns, managing ongoing lead spreadsheets for corporate
Tracks keyword analytics
Monitors websites of competition
Works with NIFS graphic designers to develop offers connected to existing content
Reads current literature for trends, possible content ideas, blog posts, etc.
Coordinates all aspects related to blog
Secures and follows up with authors
Manages topic schedule
Adds images/finalizes blogs for posting; establishes blog release schedule
Manages posts to blogs
Tracks blog analytics for keyword usage and other metrics
Help oversee management of NIFS and Fitness Management social accounts
Coordinates postings
Develops creative ways to generate additional public following
Communicates frequently with Director regarding project work and other topics as appropriate; assists Director with departmental projects, as needed
Supports and assists in developing marketing campaigns
Coordinates materials for marketing events
Maintains familiarity with and abides by the policies stated in both the NIFS Employee Handbook as well as the CFM Operations Manual
Performs other duties as assigned
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