- Write collateral (one-pagers, white papers, case studies, etc.) in response to producer requests. Ensure accuracy, clarity, and alignment with brand voice.
- Write press releases to communicate key messages to the media. Ensure accuracy, clarity, and alignment with brand messaging and objectives.
- Develop, edit, and format digital content within CraftCMS. Set blog quality and format standards. Ensure that the standards are followed.
- Develop on-brand social media content for LinkedIn. Measure effectiveness. Adjust posting strategy to increase LinkedIn followers.
- Plan and write monthly newsletters for internal and external audiences. Track performance. Write and optimize an email automation campaign that welcomes new subscribers.
- Develop workflows that systemize and scale content production. Iterate to make the system better and more efficient.
- Perform a holistic content audit with the content marketing strategist once a year.
- Standardize and uphold an RFP process that is efficient and effective in winning RFPs.
- Work with subject matter experts to maintain a library of common responses to proposal questions in
- Ensure all marketing assets are error-free and meet quality standards.
- A Humble, Hungry, and Smart mindset (The Ideal Team Player).
- Bachelor's degree in marketing, communications, journalism or equivalent work experience.
- Minimum two years of experience creating B2B content.
- Excellent writing skills and attention to detail. Excellent grammar and copy.
- Exceptional organizational skills. Can keep complex projects on track and deliver timely results.
- A "Google and Go" mindset. You can figure things out yourself.
- Familiarity with digital marketing (social media, email marketing, content management systems, etc). Familiarity with marketing automation tools (i.e. HubSpot).
- Up to date on emerging marketing channels.
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Content Marketing Specialist - Indianapolis, United States - Hylant
Description
The Opportunity:
The Content Marketing Specialist will be part of the corporate marketing team at Hylant and report to the Marketing Team Lead. A great candidate has two years of experience in a content marketing role and has a Humble, Hungry, and Smart mindset (The Ideal Team Player). Responsibilities include producing collateral materials that align with Hylant's brand voice, writing press releases, writing blog content, and creating on-brand social media content for LinkedIn.
Are You A Match?
The Content Marketing Specialist will find success in this role by producing collateral materials that align with Hylant's brand voice.
In This Role You Will Execute On:
A multi-year recipient of Best Places to Work in Insurance, Hylant is a full-service insurance brokerage with 20 offices in eight states. Since the founding of our family-owned business over 85 years ago, we made a promise to strengthen and protect the businesses, employees and communities of our client family by embracing them as our own. We're more than an insurance brokerage firm and you're more than a client, employee or neighbor. You're family. And that's just the way we treat you.
Hylant is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, marital status, sex, age, color, religion, national origin, Veteran status, disability or any other characteristic protected by law. If you have a disability or special need that requires accommodation, please let us know. Hylant participates in E-Verify.
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