Jobs

    Website Senior Data Analyst - Michigan, United States - Tech Tammina

    Tech Tammina
    Tech Tammina Michigan, United States

    1 week ago

    Default job background
    Description

    Role : Website Senior Data Analyst

    Location: Jackson, MI This position requires a hybrid working arrangement (remote and on-site) with in-office days.

    Rate: Market

    Duration: Long term

    If you're looking for a career that will provide a challenging work environment and many opportunities to learn, our company is the place for you. Join our team and become part of a company full of exciting opportunities. We help employees achieve their personal best by offering many opportunities that develop and enhance their skills for career advancement.

    Duties:


    • The Website Data Sr. Analyst will drive analysis and insights for client's online experience.


    • This includes understanding client behavior and measuring marketing and strategic initiatives ROI, as measured by engagement and CXi scores.


    • In addition, this person will also manage standard dashboards and reports, competitive tracking and ad-hoc analyses for stakeholders throughout the organization.


    • This hybrid role allows you to work remotely and have periodic opportunities to collaborate with team members in person.

    Duties:


    • Measure marketing & strategic initiatives by developing analyses, tracking progress, and calculating effectiveness by optimizing programs and performance.


    • Deliver user traffic data to drive insights and decision-making across and third party sites to optimize engagement / conversion and marketing campaign results


    • Provide recommendations for improved user experience: spanning navigation, page and surface level design (contribute to UI/UX of the site)


    • Contribute to ideation for brand and product marketing opportunities – partnership to identify where ads, brand messages, product offerings, etc. can be inserted in both authenticated and non-authenticated user flows


    • Contribute to new user journey designs for target audiences – like low income. Partner on strategic digital initiatives and identify performance improvement opportunities for via the use of analytics and insights derived from web tools.


    • Own & drive analytical strategy for website, leveraging multiple data intake platforms to aggregate into holistic POVs and recommendations.


    • Manage relationships with cross functional business partners by providing user-friendly and insightful data to inform their functional areas.

    Skills:


    • Retail and/or eCommerce analytics experience strongly preferred


    • Exceptional problem solving and analysis skills, paired with the ability to communicate findings to all levels of organization & digital expertise


    • Experience preferred working with website analytics tools such as Google Analytics, Full Story, Sitecore, and App Dynamics


    • Organized – good planner, able to coordinate complex assignments


    • Great communication skills, both written and verbal


    • Leadership – assertive, confident, proactive, not afraid to speak up and ask questions


    • Self-motivated with a great work ethic


    • Comfortable in both team environment and working independently


    • Practical and analytical, good problem-solving ability


    • Creative and able to think outside the box

    Education:


    • Bachelor's Degree, 5+ years if experience in digital analytics

    Skills Required


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