- Strategy and Roadmap
- Develop marketing analytics and insights roadmap working collaboratively with and assessing the needs of various marketing subteams, data science and insights team
- Create a center of excellence for marketing data and reporting that enables 80+ marketers worldwide.
- Serve as a strategic partner for the marketing leadership team and CMO
- Marketing ROI
- Lead marketing attribution and efficiency analysis, providing actionable insights and recommendations on improving economics across marketing channels and business segments
- Evaluate marketing program performance metrics and identify areas for optimization recommending testing methodologies and iterative improvements to maximize program effectiveness
- Predictive Modeling and Forecasting:
- Develop models to forecast market demands and MQLs based on historical data
- Collaborate with cross-functional teams to integrate predictive models into strategic planning processes
- Data Optimization, Process Improvement, and Automation:
- Manage and own key marketing reporting platforms like Google Analytics, Dreamdata, Looker, etc.
- Create and streamline data collection processes from various sources, ensuring accuracy and efficiency
- Design and implement automation solutions to streamline data collection, analysis, and reporting
- Performance Reporting and Presentation:
- Develop automated dashboards and reporting mechanisms to track real-time performance
- Prepare regular reports and presentations for senior leadership, highlighting achievements, insights, and areas for improvement
- Mentorship and Coaching
- Build, lead, and mentor a team of marketing analysts to do their best work and achieve their career goals
- 8+ years of direct experience working in marketing analytics/decision science/management consulting
- 3+ years of people management
- Proficiency in complex data analysis and analyzing the performance of online and offline marketing campaigns
- Proficiency with Google Analytics, Segment (or equivalent), Looker (or equivalent), Salesforce, Dreamdata (or other multi-touch attribution tools)
- Demonstrated marketing analytics expertise including martech, attribution, forecasting, and testing roadmaps.
- Strong presentation and communication skills to distill results into actionable insights and recommendations.
- Direct experience at a high growth SaaS company
- A graduate degree in a relevant quantitative discipline (computer science, statistics, data science)
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min. once per week on our Anchor Day.
- Flexible time off policy, with an encouraged 20 days off per year.
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
- Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.
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Senior Manager, Marketing Data and Analytics - Vancouver, United States - Clio
Description
Clio is more than just a tech company-we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Summary:
We are currently seeking a Senior Manager, Marketing Data and Analytics to join our Marketing team in Toronto, Vancouver, or Calgary, or remotely across Canada/USA.
What your team does:
The Marketing Analytics and Insights team is responsible for marketing attribution and performance measurement. This team leads marketing efficiency analysis that enables channel and budget optimization. The Marketing organization relies on this team for insights on the full marketing funnel.
This role will report to the Director, Inbound Marketing and Operations, and work closely with demand generation, customer marketing, and business intelligence teams on marketing attribution, and optimization of the ROI of our marketing initiatives and spend.
This role will drive meaningful business impact through actionable insights which influence key business decisions.Who you are:
The ideal candidate for this role is a sharp, data-driven leader with a talent for drawing structure out of ambiguity, and a relentless focus on driving meaningful business impact through data and insights.
You are passionate about unlocking marketing insights from complex and sometimes disparate data sets, have a strong business background, and a customer first focus.
You have a gift for helping those around you understand the data, and a strong sense of curiosity that leads you to dig for the complete picture.
You have mentored and managed individuals but are willing to roll up your sleeves and dive deep into data to produce insights.
What you'll work on:
What you bring:
Serious bonus points if you have:
What you will find here:
Compensation is one of the main components of Clio's Total Rewards Program.
We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion.
We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from.
We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
Learn more about our culture at
Senior Manager, Marketing Data and Analytics professionals in Vancouver
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Shirley Cassanova
Quality Assurance Specialist