- Strategic Oversight: Take charge of developing a unified strategy for our paid media campaigns, aiming to boost brand visibility and foster deeper customer engagement.
- Leadership and Cross-Functional Collaboration: Demonstrate leadership by guiding and inspiring both media and cross-functional teams, fostering a collaborative environment that encourages innovative thinking and the seamless integration of marketing strategies across campaigns.
- Data Analysis: Utilize advanced analytics and data visualization to evaluate the effectiveness of campaigns, decipher customer behaviors, and spot market trends to refine our marketing approaches.
- Integrated Digital Campaign Execution: Craft and execute a cohesive digital marketing strategy that spans social media, programmatic advertising, search engine marketing, and digital video. This includes planning media buys, optimizing ad placements, and ensuring that content is tailored and relevant across these platforms, all while managing budgets efficiently to maximize ROI.
- Engagement Across the Lifecycle: Deploy targeted advertising to maintain customer engagement throughout their lifecycle with personalized messages and offers designed to enhance retention and maximize lifetime value.
- Focused Acquisition Efforts: Strategically design and implement campaigns to attract new customers, leveraging targeted advertising combined with compelling offers to drive first-time engagements and drive conversions.
- Audience Segmentation Strategy: Develop and execute a media buying strategy that targets distinct customer segments, tailoring advertising placements and messages to meet the unique preferences and behaviors of each group.
- Salary range: $125,000-$135,000 Actual offer may vary from posted hiring range based on location, work experience, and/or education.
- Competitive insurance benefits including medical, dental, vision, HSA, and FSA (dependent care/medical)
- Company paid life, accidental death & dismemberment, and long-term disability insurance
- Optional supplemental life, accidental death & dismemberment, and short-term disability insurance
- 401(k) retirement account with employer match and immediate vesting
- Paid time off accrual account (starts at 15 days per year, with an additional day added annually up to 25 days)
- 10 paid holidays per year, plus an additional 2 floating holidays
- 8 Hours of Papa Cares Volunteer Hours per year
- Paid Parental Bonding Leave
- Tuition Assistance
- Employee Assistance Program
- 50% pizza discount at Papa Murphy's Company Stores
- Digital Media Expertise: Deep understanding of the digital media landscape, including social media platforms, programmatic advertising, search engine algorithms, and digital video content distribution channels.
- Analytical Proficiency: Strong ability in using tools like Google Analytics, Adobe Analytics, or similar platforms for data analysis, and the ability to interpret complex data sets to make informed marketing decisions.
- Media Buying and Planning: Experience with planning, negotiating, and buying media across digital platforms, and the ability to strategize and execute campaigns that align with budgetary and ROI objectives.
- Content Strategy: Knowledge of content marketing strategies that engage different segments of the audience, with the ability to tailor messages across various digital channels.
- Project Management: Solid project management skills, including the capacity to lead cross-functional teams, manage multiple campaigns simultaneously, and meet deadlines.
- Creative Thinking: Ability to generate innovative marketing strategies and creative solutions to challenges, keeping ahead of market trends and customer expectations.
- Communication Skills: Excellent verbal and written communication skills, with the ability to clearly articulate strategies, insights, and results to stakeholders at all levels of the organization.
- Papa Murphy's Pizza is in pursuit of a visionary leader capable of thriving in a dynamic environment, mastering the intricacies of digital marketing, and committed to driving captivating customer experiences through sophisticated and integrated omnichannel campaigns.
- 6+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience using data and metrics to drive improvements
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience building, executing and scaling cross-functional marketing programs
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Senior Media Manager - Vancouver, United States - Papa Murphy's
Description
Position Overview:
Papa Murphy's Pizza is searching for a Senior Marketing Manager to take the helm of our paid digital advertising strategy, merging strategic vision with analytical acumen across digital channels. This individual will play a critical role in developing and implementing comprehensive strategies that engage our audience at every point in their journey with our brand.What we bring to the table:
What you bring to the table:
Foundations of your career:
Please Note:
The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required in this position and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Papa Murphy's International, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
