- Hybrid Work Schedule
- Cross Functional Team
- Room for Growth
- Provides input to strategy development and builds annual brand plans to meet business objectives in line with global direction.
- Develops and manages activation of consumer and shopper communication and new product launches.
- Ensures that brand pricing, sales and margin targets are agreed and met.
- Demonstrates category thought leadership.
- Manages the A&P budget within agreed limits.
- Manages and develops a Marketing Executive to achieve the above outcomes.
- Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage.
- Develops (in collaboration with the Category team) and presents persuasive fact-based arguments using market and category dynamics and shopper insights that enable Energizer and trade partners to benefit from profitable growth.
- Builds a winning program of activities and initiatives in line with global direction and international marketing cycle plan that drives consumer and shopper interest to meet agreed sales and margin targets.
- Recommends and gains approval for consumer communication budget and manages approved media planning under guidance of Global/International team.
- Leverages any ATL spend in market plans, monitors media effectiveness and recommends adaptations.
- Manages the local launch and price positioning of new products in line with international marketing cycle plan.
- Develops and oversees implementation of local consumer promotion and visibility programs for the portfolio, in collaboration with the International Marketing team.
- Works closely with local sales teams to maximize opportunities and ensure effective implementation of strategies and plans within major channels and customers.
- Manages local adaptation of any global communication assets to be utilized in the market(s) under guidance from International/Global team. Coordinates with and manages local creative/activation agencies as required.
- Analyses and evaluates implementation of key plans and activities on business and brand equity to maximize effectiveness and provide future improvement.
- Provides intelligence and feedback on local needs to Senior Manager, Global Marketing Manager & International Marketing to influence global strategic direction and cycle plan development.
- Recommends annual A&P budget for market and manages expenditure in line with agreed limits.
- Leads and manages the performance and personal development of a Marketing
- Degree or above in Business, Marketing or similar discipline.
- 3+ years solid brand management experience of working in consumer goods.
- Solid experience of working in consumer goods marketing
- Exposure to working directly with customers and sales teams.
- Outstanding verbal and written communication and presentation skills
- Demonstrated competencies in critical thinking, teamwork, customer focus, and achieving results in alignment with business goals.
- Agency management experience
- People management skills or indirect experience of leading an individual.
- Leading annual brand and marketing plan development
- Key ANZ retailer knowledge
- Media Planning and Agency management
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Manager, Global Marketing Activation - South Boston, United States - Energizer
Description
What you'll love about this job:
Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because were a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
Position Summary:Develops annual brand plans and manages execution of agreed plans to drive business growth consistent with the international marketing cycle plan and global direction. Champions and communicates marketing cycle plans to local sales teams.
Enables Energizer to win at retail by leading the team to provide insights-based category and shopper strategies and solutions based on business trends and category expertise. Develop insightful and actionable analysis, reports and presentations and participate in the annual planning process for key customers and channels.
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.
