- Assist in building media strategies and tactical plans that deliver on client business goals, media goals, and are rooted in data.
- Manage cross-channel media planning and budget allocation across digital and traditional, national and local media.
- Build and maintain strong expertise in the media marketplace, including media partners/products and industry best practices, to positively influence media strategy and tactical recommendations.
- Manage media flowcharts with precision.
- Main point of contact for internal Investment and IAT teams.
- Oversee day-to-day campaign executions together with Investment Team counterparts.
- Evaluate and assess media performance to determine campaign success based on KPIs. Recommend optimizations and actionable next steps.
- Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
- Oversee budget reconciliation and actualization process. Serve as a resource in monthly billing and invoice management.
- Responsible for management and development of Associates and Senior Associates.
- B.A. or B.S., preferably in Marketing, Advertising, or related field.
- 3+ years of experience in media planning/strategy
- Agency experience is highly preferred.
- Experience working within media systems/platforms (Mediatools Flowchart Software, Reach/Frequency Planning tools, comScore, MRI/Vivvix, Mbox, Prisma, Jira, Tableau a plus)
- Ability to present to clients and maintain written client correspondence.
- National and local planning experience.
- Understand the media planning and activation process, from client brief to wrap up report.
- Understand the capabilities of each traditional and digital media channel.
- Resourceful, proactive, solution-oriented, and motivated individual with an ability to work independently as well as in a team setting.
- Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment.
- Able to make independent decisions and identify priorities.
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Supervisor, Brand Experience - New York, United States - Publicis Collective
Description
Job Description
Job DescriptionCompany DescriptionAt Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.
Job DescriptionCollective is looking for a talented Supervisor, Brand Experience to manage the day-to-day Media Planning and Strategy functions for multiple accounts within a well-known client brand. This person will support a team in the development, execution, and stewardship of media plans for assigned business. The Supervisor will also effectively leverage experience, knowledge and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will report directly to the AMD/Director, Brand Experience.
Role Objectives:
Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/29/2024.
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